Marketing explanatory videos are increasingly adapted to the web. You will place them on commercial websites, social networks and YouTube. They’re popular!
In fact, when created effectively, they can generate benefits! In fact, 83% of corporations that have explanatory videos on the homepage feel they are useful for getting results.
Explanatory videos can sell products and attract customers. Popular search engine optimization specialist Neil Patel said that on his Crazy Egg website, his explanatory video generated another $21,000 a month in new revenue.
The challenge is that if an explanatory video is well planned, it can be a waste of money.
This can be easily solved! In my experience, the rather fortunate explanatory videos with maximum return on investment are the ones that have forged them making plans. I have developed a procedure that, when followed, can accumulate the good fortune of these explanatory videos.
In this article, I find out what you want to know to increase the chances that your explanatory videos will improve your results.
These are just videos that something, and usually last between one and two minutes. Explanatory videos are widely used through corporations as a marketing tool for a service or product.
In addition, they can be used for training purposes. For example, we see a lot of this with the medical network where they are used to teach patients health-related topics. Medical corporations and medical practices also use explanatory videos to commercialize their practices and services.
For the purposes of this article, I will work on creating marketing explanatory videos.
Here are some tips to produce those videos in order to strengthen the back line of your company.
As with any type of advertising or marketing element, it is essential to know your target market. The explanatory video interests them, that’s why you want to know them. You’ll want to get an idea of your tastes and dislikes.
It may also be helpful to understand the age/generation of your market. This can have an effect on the technique you need to take. While baby boomers would possibly be comfortable with some kind of speech, millennials might be more receptive to anything absolutely different. For more information, read this article: “Marketing Videos: 3 Steps to Reach your Target Audience”.
Once you have a concept of what your target market place is, you can make a decision with the tone of the explanatory video. For example, many explanatory videos involve a humorous detail. Ask yourself if your target market will definitely respond to humor. If so, the kind of humor. Will you enjoy sarcasm, puns, laughter images, etc.? Or does this explanation deserve to remain serious? Should it be casual or formal? You’ll need to make a decision about how to deal with your viewers.
We had a medical consumer who sought to lighten his video because it covered a very heavy and even disturbing subject. They chose to use animated characters for this purpose. However, they did not need humor in the video because they felt that their target market would not react well, given the subject. They felt their video had worked well with their viewers.
For marketing videos, you must accurately show what makes your product unique and desirable. You also need to show your product’s disorders or solve them for your target market.
List the most productive points of sale; Choose your top 3 or five issues from this list. You have to deal with each of those problems in your video. Because it’s more productive to keep those videos short, think about how to convey your message succinctly.
I also recommend that you temporarily watch those issues in the video. I’ve noticed that scripts take too long to convey major promotion issues. Note that the audience may temporarily turn off a video. They can return to the page if they do not get the corresponding information.
What exactly do you need your viewer to do after watching your explanatory video? For example, do you need to be called? Send him an email? Do you need them to a link you placed under your video? In any case, it is imperative that this call to action be included in your script.
You’ve done most of the work. You can ask your production company to write you the script, but you know your business better. You may need to spend more and create an approximate script. I’d say that’s what happens to most of our customers. They write an approximate script and we take the script and edit it for the effectiveness of the video. Our settings may include:
If you don’t have the time, preference, or ability to write this rough script, you paint with a company that a writer can provide. They’ll be able to search and write the script for you.
You need characters that apply to your explanatory video. This would possibly come by matching the age of the characters, clothing and voices with those of their target market.
If your video has an overlay voice narration, you should request an appropriate voice. If your target market is Generation Y, you must use a duplicate that belongs to this age group. Or you may need to use someone who turns out to have authority.
We had a consumer who was looking for his voiceover to sound exactly like Morgan Freeman. They felt he was building trust, and if they just used someone who looked like him, maybe it would just increase the confidence of his viewers. Believe it or not, we were able to locate someone who looked like him. The good news is that there are many functions to express those videos.
The companies you paint with deserve to be able to show you a variety of appearances. Or you may need something absolutely exclusive and original. Keep in mind that this may increase your costs. You’ll need to watch more explanatory videos than you’d like to see.
You may also need express visual elements in your video, such as a product, and you may need to display it in use. This can be done with combined media like images or videos, or it can be absolutely animated.
In any case, you want to have something to demonstrate on the screen for each component of your script. If there are express things you want to demonstrate visually, be sure to incorporate them into the script.