Roberto Blake is a business and generational influencer with more than 436,000 subscribers on YouTube and a decade of experience.
He started posting videos to YouTube in 2009 and shortly after his online business became his full-time career.
Today, Blake earns money through brand sponsorships, affiliate marketing, ads in his videos, and business coaching. He earns a large percentage of his revenue by promoting brands across social media and he sends a media kit to every company he pitches. He has previously worked with brands like Samsung, PayPal, and HP.
Blake told Business Insider that having a media kit can reduce the need to create fabrics to send to a logo every time you need to introduce yourself.
“It puts your content, your demographics and your knowledge into context and displays a logo that indicates you’re a smart spokesperson for your product,” he said. “It also allows you to give them enough data on what is the most productive way to use you as an influencer. “
He said influencers use their media kits as a tool to provide their price to a logo or company.
Here’s what the latest version of Blake’s media kit looks like:
Blake is active on YouTube, Instagram, Twitter, and LinkedIn. Here are how many followers he has on each of his social media accounts:
YouTube channel: 436,000 subscribers
Instagram page: 18,300 followers
Twitter: 36,500 followers
LinkedIn: 9,800 followers
Blake has promoted brands across YouTube, Instagram, LinkedIn, Twitter, in an email list, and on his podcast.
Here are some of the ways Blake has promoted a brand:
YouTube:
Podcast:
Instagram:
Event:
LinkedIn:
Occasionally, he will also mention a brand on Twitter or in an email list in exchange for payment.
Here’s what Blake in all branded videos inserts into YouTube:
Blake’s audience skews older, between the ages of 24 and 44. They are working professionals or small business owners who tend to travel and use a variety of hardware and software brands in their careers.
The subjects Blake focuses his content around are: online business, social-media marketing, content creation, career development, and personal development.
It included sponsored video content such as top 10 lists, interviews, giveaways, and tutorials.
Understanding the audience is a priority so that the content can provide them value, Blake said.
Here’s the age and gender breakdown of its users on YouTube:
Here’s Blake’s YouTube broken down by region:
Here’s a breakdown of Blake’s reach across social media:
YouTube:
Instagram:
Email:
Average podcast episode downloads: 2700+
Average LinkedIn post views: 2,200
Blake has promoted some of the following on social media:
Blake offers multiple options and rates to brand partners. These rates are negotiable and should be considered as part of a larger conversation around deliverables and the specific needs for your brand integration and content, Blake said.
This is how you get paid:
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