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Accolade Wines has relaunched its huge bottling plant in Bristol, Accolade Park, as a new independent alcohol production company called The Park.
The wine giant is investing 7 million pounds on the site. It has hired a new control team and has expanded its production capacity with canning lines and carbonation facilities, which will allow you to produce not only wines, but other beverages such as spirits, RTD and hard sodas.
The resolution comes after a strategic review of the maximum productivity to optimize the facility, which was built for one hundred million pounds in 2009, The Grocer, The Park’s leading procurement director, Richard Lloyd.
“Our configuration is not optimal,” he said. “We are the leading wine company in price and volume in the UK, however, The Park has twice the capacity of our existing sales. Therefore, as we seek to expand our logo business, this volume is unlikely to double.
“Wine is our heart, yet we can make any drink, any RTD; we even make a ginger beer in two months, and there are hard seltzers that haven’t been put on the market yet.
“This gives us a phenomenal scale to deliver synergies. We can join with a company that owns one million nine-litre instances in the UK and deliver a full amount to its visitor network that its volume would not otherwise justify. We are happy to take care of the global shipment and design the packaging. »
Accolade bottled Aldi’s contracts for a while, as well as “other vital contracts,” Lloyd said, but the company’s former owners “did not know how to make the most productive use of this facility and caused confusion in the market. Surely we will have to be transparent that we are 100 percent in this area.
“The complexity of wine is important,” he says. “There hasn’t been so much consolidation and [retailers] are looking for components to complexity. They can come to the park and collect wine, a hard seltzer and a component of their own label.
Accolade promotes the site’s sustainability benchmarks as a major attraction: it uses 100 percent renewable energy and CO2-neutral electricity, with zero waste at the landfill and a water conservation control program.
He has already signed with Benchmark Drinks, led by former Accolade CEO Paul Schaafsma, which sells the Graham Norton and Kylie Minogue wine brands in the UK.
The move comes after a primary control reorganization at Accolade, which saw its European director Ade McKeon resign in April. Caroline Thompson-Hill was appointed interim executive director in April and accepted the full-time position in July.
Accolade introduced a main strategy of all its operations in 2019, merging its operations in the UK and Europe and finalizing its EU headquarters in Poland.
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