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If you’re an Amazon Prime Video user, you’ll be able to watch classified ads for videos and TV shows starting next month.
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Prime will include ads beginning on Jan. 29, the company said in an email to U.S. members this week, setting a date for an announcement it made back in September. Prime members who want to keep their movies and TV shows ad-free will have to pay an additional $2.99 per month.
Amazon also plans to include classified ads in its Prime service in the United Kingdom and other European countries, as well as in Canada, Mexico and Australia next year.
The tech giant is following in the footsteps of other major streamers, such as Netflix and Disney, who have followed a dual style: generating revenue through advertising and also offering subscribers the option to opt out by paying a premium fee.
Amazon said in its email that it would “try to have fewer ads” than classic TV and other streaming providers.
The ads, the company said, “will allow us to continue investing in compelling content and keep increasing that investment over a long period of time.”
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