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Who would have any idea that Trolls World Tour would be such an influential film?
AMC Theatres and Universal have decided to bury the hatchet and strike a new deal regarding the theatrical to VOD (video on-demand) window. They have signed a multi-year agreement that will allow the studio’s films to premiere on premium VOD within three weeks of their theatrical debuts. This pact is a groundbreaking move, and completely changes the ways movies are marketed and distributed. The original window was three months.
As some of you will remember, it all started after the good luck of Trolls World Tour, when Universal made the decision that it might need its films to have a similar theatrical and VOD release, which led AMC to factor out that all Universal films would be banned. Theatres. It’s great to see the two triumph on non-unusual terrain, which recognizes that the way audience consumes the film changes.
In reality, other film studios will start putting pressure on consistent actors to give them more flexibility over when and how their theatrical premieres may end up on home entertainment platforms. In a statement, AMC CEO Adam Aron said the company “will be consistent with the percentage of those new sources of profit,” meaning AMC will get a consistent percentage of the cash generated in those virtual contracts. Universal can only award its films on demand, which means the tenant will charge about twenty U.S. dollars according to the film. The film studio cannot sell or hire films on demand for less than 3 months after those films made their film debut.
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