Nadja Lossgott, Creative Director of AMV BBDO, London, has been announced as Chair of the Jury for the non-traditional festival and Marco Venturelli, Creative Director of Publicis France and CEO/CCO of Publicis Conseil, Paris, will chair the TV, Cinema in Competition and Online section. . Film Jury.
In its 39th year, the LIA continues to bring together the world’s most famous artistic minds, whose main criteria will set the standard to ensure that only the most productive artistic ideas and executions are rewarded. Lossgott and Venturelli will lead those two tough judges panels through all stages of the on-site judging at Encore@Wynn, Las Vegas. LIA’s transparent evaluation ensures that all juries see each work in their respective categories, having lively discussions and debates until the end of the discussions on the statues. These panels are the winners of the gold, silver and bronze statues, as well as the finalists. Each jury, at its discretion, also decides whether a Grand Lia will be awarded. Since there is no external prejudgment, all judges are completely concerned. from start to finish, so everyone is aware of the end effects before they are released.
Lossgott, in accepting the position for the non-traditional competition, says: “I am very happy to judge a painting that has no compatibility in an express mould and is outside the bounds of the known. It’s those concepts and accomplishments that are charting a new course for our industry.
“Commitment” is the good fortune of a product or service. Brands need to interact genuinely and meaningfully with their customers. Non-traditional advertising is an unconventional and creative way to attract customer attention and engagement.
Venturelli says: “What I like about LIA is the quality of the juries and the sense of the discussions. Being able to review all combined shipments live is priceless. LIA is a benchmark in our industry. We are not only looking for the most productive work, but also the few pieces that move us forward. The few pieces that reinvent the way we do our work, from design to execution.
Since the Bulova watch’s first 10-second black-and-white television commercial, which aired in 1941, television commercials have come a long way. Consumers can be reached via the internet, streaming or cable. Television ads have a massive impact. They have an effect because they mix movement, sound, and symbols to tell compelling stories that have the power to connect, evoke emotions, and leave a lasting impression.
Barbara Levy, President of LIA, said: “Today’s consumers are very savvy, as they are exposed to a wealth of information. There is no doubt that brands are achieving effects through classic and non-classic mediums, such as television, film, and online movies. Ultimately, creativity is key, no matter how brands advertise. We have the most productive people in those two judges’ rooms, so we’re keeping an eye out for the maximum artwork that will emerge from those two competitions.
Judging in Las Vegas begins on September 29 and will conclude on October 7, 2024.
LIA is one of five global companies included in the WARC Creative 100.
For more information on juries, categories and requirements, our website: www. liaawards. com.
Sign up for free and receive the campaign newsletter. Type your email address in the area below.
Sign up for free and receive the campaign newsletter. Enter your email address in the area below.