Apple rethinks its cinematic after a series of setbacks

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“Wolfs,” a new film starring George Clooney and Brad Pitt, will have a wide release in theaters. But the company put an end to this project.

By Nicole Sperling

When Apple won a bidding war in 2021 for the rights to direct the action comedy “Wolfs” starring George Clooney and Brad Pitt, it did so because it promised the stars that it would show the film in a giant number of movie theaters.

“Brad and I came to an agreement to make this movie and we paid it back to make sure it was released in theaters,” Clooney said last year in an interview with Hollywood industry publication Deadline. Array.

But this month, just six weeks before the film hits thousands of theaters in the United States, Apple announced a significant replacement in its plans. “Wolfs” will now play on a limited number of movie screens for a week before being screened. will be available on the company’s streaming service on September 27 (internationally, it will not be released in theaters at all, with the exception of the Venice Film Festival, where it will premiere on September 1).

“‘Wolfs’ is the kind of second-hand film that makes Apple TV an exceptional position for the most productive in entertainment,” Matt Dentler, head of feature films at Apple Original Films, said in a statement. offering Apple TV consumers offers audiences the most productive of both worlds. “

The film’s director, Jon Watts, told Vanity Fair that he learned of the filming update just days before the announcement. “The theatrical experience really inspired me as far as the cost and the importance of this,” Watts said. I have the idea that it is a theater film. We made it so that it can be seen in theaters and I think it’s the most productive way to see it.

Despite the filmmakers’ wishes, the shift comes after a lackluster box office run for Apple, which began distributing films in domestic theaters through partnerships with classic studios in October.

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