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Still, I can count my drive-in reports with one hand. In fact, with one finger, because when it comes to genuine drive-in directly from the old American, for me, there’s only one.
I’m that good. The film that aired was Bullitt. The location was Harewood House. And the position was full of other people who probably soaked the environment for the first time. Of course, it was an English edition of an American phenomenon. I was disappointed that we did not park our car next to a loudspeaker that may be hanging from our window.
And the Budweiser was too expensive. The film, however, was as immortal and new as ever. So my exclusive drive-in can only be described as a pleasure. Actually, it was a unique event, and you have to wonder if the organizers lost their T-shirts because I can’t, they did enough to cover their costs.
A fast-forward of about a quarter of a century and the drive-in, which was once a staple of Friday nights for 1950s youth from Pittsburgh to Fresno, may turn out to be the savior of British cinema.
At those specific times, it gives a massive audience (reasonably) the opportunity to move to the cinema. And within the limits of a car, there is the option to practice social distance. However, where infrastructure once existed in the US, which also has the area to accommodate a lot of cars for the public on average, the UK would start from scratch.
And where American collective reminiscence can revive, in England it has never taken root. Moms and dads don’t get a chance to tell stories about their time in court; if they turned to the images, it is likely that they were in the last row of the local CBA.
However, all that is needed is the eye of the mind: that and cash and a vital help from a movie audience that was at a disadvantage from big screen entertainment due to the pandemic. Distributors may need some conviction. They probably wouldn’t need to see their latest releases outdoors, where anyone can copy them to an iPhone.
Thus, 50 years after spending its heyday in the United States, the drive-in can be transferred to the United Kingdom. It is a desperate measure, but it is obligatory in desperate times.
The challenge is to convince punters to give up the convenience of the overpriced multiplex for car seats, windshield and beer, it will likely be less expensive than in maximum multi-screen rooms.