(By Pat Bryson) With the advent of AI for writing and explicit commercials, the highlight returned to radio creation. When planning campaigns for our clients, there are three things we need to do to make the magic happen.
The third, an enforceable message, is sometimes not used as well as it deserves. After all, radio’s secret weapon has been the “theater of the mind. “So far, my experience with AI is that it can write a script. as well as some of our account executives, but he has not yet mastered the art of using sound to create photographs and situations. However, AI is still learning. The “Theater of the Mind” probably isn’t far away.
The way the brain processes and maintains radio classified ads is critical to the good luck of our campaigns. Neuroscientist Pranav Yadav, CEO of market research firm Neuro-Insight US, said that “audio is exclusive among the media. “of a video ad, but they can’t close their ears.
Through brain cinema, consumers can create their own visuals to make advertising more relevant. That’s why the film is never that much like the book: the characters are never as we imagine them. (Think Jamie Frasier in Outlander!)
Brad Kelly, former chief executive of Nielsen Audio, said radio and television can be complementary. Each enters neural pathways in a different way. The audio component complements and amplifies the visuals. The message becomes “stickier. “
Audio hooks to make classified ads more memorable. The way the marks “sound” becomes a piece of the puzzle that needs to be remembered. Memory doesn’t store things chronologically. It commercializes moments and uses them to recreate experiences beyond.
Telling a story in an ad also makes the ad more memorable. The brain takes shape in the form of a story. John Medina, in his book Brain Rules, tells us that stories release dopamine, which boosts memory up to seven. Think about the strength to make your classified ads seven times more memorable!
Radio’s secret weapon has been the power of sound. The right advertising can boost the effects of any campaign. My challenge to you is to stimulate your creativity, create memorable and applicable messages to boost your clients’ campaigns. Get rid of hearing, ‘My ad didn’t work!'”