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All eyes in the audio visual world are starting to focus on Integrated Systems Europe (ISE) in Barcelona, and ahead of next month’s event, there have already been some announcements of channel interest.
In a bid to expand the intensity of its line of Bravia professional programs, Sony has announced a strengthening of its AV alliance and network of generation partners.
The firm works with a range of 60 partners to add more depth on both the software and hardware fronts, and is adding a further 23 members to that list.
Sony divides its partners into three categories (content control, remote control and unified communications) to incorporate those two functions into its products, as well as develop compatibility with third-party offerings.
“By engaging with various organizations, we are strategically positioned to strengthen our presence in the professional AV sector and maintain our supply of cutting-edge products and solutions,” said Thorsten Prsybyl, director of European retail sales at Sony Professional Displays and Solutions. . Training
“Sony is working to strengthen its presence in virtual signage, as evidenced by the growing number of partners in this space, which will continue to be a key precedent for us in the future,” he added.
“With a strong and developing partnership ecosystem in this market, we are well supplied to meet the changing demands of the industry. »
Furthermore, Sharp NEC Display Solutions Europe’s ambition is also focused on improving the generation that partners can offer to enterprise customers. The company is cutting the ribbon on its Sharp LM series, which is intended to offer features for assembly rooms and signage. requests.
The 45- and 55-inch products appeal to public and private sector consumers looking for decent-sized screens.
Ralph Kolen, product manager for interactive presentations at Sharp NEC Display Solutions Europe, said he was preparing his booth to attract a giant visitor base. “With this new series, we are strategically responding to the growing demand for collaborative and interactive answers. in all industries,” he said.
ISE is also offering Sharp NEC the opportunity to reveal its new logo and commitment to its partners.
Ian Barnard, senior vice president of marketing and product control EMEA at Sharp NEC Display Solutions Europe, said: “With our theme ‘What’s new is now’, we claim that our logo has replaced Array our collaborators and our relationships have not replaced. Array Sharp/NEC continues to be the beloved partner and trusted advisor of distributors and end consumers around the world.
The AV channel has been expanding its capabilities around virtual signage, with TD Synnex Maverick as an example of this ambition, adding Samsung presentations and software to its portfolio earlier this month.
Mark Glasspool, senior director for UK and Ireland at TD Synnex Maverick, said there was an opportunity for these professional products to generate revenue for channel partners. “We see this as a huge opportunity, both for TD Synnex Maverick and our partners, particularly in the fast-growing digital signage market and the hospitality market,” he said. “Samsung adds considerable further strength to our portfolio.”
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