Biden’s campaign to target young voters with new ads at the 2020 MTV Video Music Awards: Exclusive

Joe Biden and Kamala Harris

Joe Biden’s crusade is about to release two new commercials at the 2020 MTV Video Music Awards on Sunday (August 30) with the goal of the show’s Generation Z and millennial viewers, said the democratic presidential contender’s crusade to Billboard exclusively.

One of the ads, titled “Everyone Votes,” is based on a life-filled rap that emphasizes the importance of voting and ends with a reference to an online page that provides more data on how to do it in each state.created through manufacturer Kosine.Using lyrics that refer to “Justice and Peace,” the video also features footage of California Sen. Kamala Harris, Biden’s vice-president candidate, at Pride in 2019.presented in the giant block of letters, as well as the word “vote.”

Another 30-second announcement to be aired on the VMA is a nod to the global coronavirus pandemic and recent calls for racial justice by the emergence of a university activist creating a Black Lives Matter poster and wearing a protest mask in Tallahassee.”We have to continue with activism,,, we have to keep protesting, but we also have to approve and vote,” Adrianna Williams, national co-chair of Biden for Students, said in the announcement.

The ads, along with the #TheNewAdministration hashtag, are an ongoing cross-eye effort to grab the attention of young voters, adding Generation Z teens who will be eligible to vote in this year’s election.According to The Hill, the generation is “the ultimate racially and ethnically diverse organization in American history.”

A recent study by the Pew Research Center indicates that age organization is more likely to need an activist government and share similar perspectives with millennials on race relations and climate change.and the organizers are still not convinced through a party that many think don’t pay attention to and don’t know how to talk to them,” the Hill reports.

“The MTV Video Music Awards have been a night full of exciting and remarkable moments that occasionally shape the national conversation.This year’s show is undoubtedly one of the unmissable live TV occasions over the next 65 days that will capture diverse and committed people.”Everybody Votes ” is a dynamic visual demonstration that it’s the best opportunity to deal with Biden’s problems.-Harris’ management would prioritize the first day.

Classified ads are just one component of the Biden-Harris crusade’s efforts to engage the young electorate.ABC News reports that the crusade was directed to digitally target Generation Z and Generation Y with classified ads classified on sites such as Complex and Univision, the Republican National Convention., during which President Donald Trump officially accepted the component’s nomination.Other recent projects to engage young voters have featured celebrities, such as a video with Golden State Warriors player Steph Curry and his circle of relatives supporting Biden, and a discussion between the Democratic presidential candidate and Cardi B for her.

MTV 2020 VMA is broadcast at p.m.And.

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