“One Love, One Heart,” sings Jamaican reggae superstar Bob Marley on his iconic 1977 hit, “One Love /People Get Ready,” a call to peace and social unity, and on Friday, the United Nations joined forces with Marley’s youth Stephen and Cedella Marley, and their son Skip Skip, to launch a reinvented edition of the song to increase the budget for young people affected by the coronavirus pandemic.
Marley was born 75 years ago, the same year the U.N. was founded, and rose to global popularity before his death in 1981 at the age of just 36. His children have pledged proceeds from the “One Love” remake to the U.N. Children’s Fund (UNICEF).
“I listen to a lot of music, and sometimes I feel things, and sometimes I don’t,” Cedella Marley said in an interview on CBSN. “But with this one, I had to listen to it over and over, because it was really that good.”
She said that 100% of the proceeds from the song would go to UNICEF. “It all goes to helping children that have been affected by this pandemic. It’s in UNICEF’s hands. We’re doing our part and we know they’re going to do their part,” Cedella said.
The Marleys lead the artistic effort with the relatives brand, Tuff Gong International and Amplified Music. The unifying remake of the best-selling album will help UNICEF’s “Reimagine” campaign. It is a global fundraising campaign to “reinvent” a fair and secure global for young people who have been hit hard by the coronavirus pandemic.
In a statement, UNICEF Executive Director Henrietta Fore “One Love”, one of the “most iconic hymns of solidarity” in the world, adding that the song also speaks of “children, their hopes and dreams of a better, more united and egalitarian world.”
The new edition features artists from around the world, some of the countries fighting the virus and global conflict. There are singers from Brazil, Democratic Republic of the Congo, India, Jamaica, Mali, New Zealand, Nigeria, Sudan, Syria, United Kingdom and United States.
The collaboration began last month when the agency officially launched the campaign in response to the pandemic, spokesperson Kurtis Cooper told CBS News. They put out a call to ask for help, and the Marley family reached out with a plan to re-record the classic song.
The money raised will help UNICEF meet the immediate wishes of young people by offering non-public protective items, adding soap, masks, gloves, hygiene kits, protective aids and important data for young people and their families. UNICEF hopes the fundraising task will also help education, coverage and fitness systems. UNICEF hopes that the fundraising task will save you the COVID-19 pandemic from adapting to a lasting crisis for millions of young people.
“We need everyone’s help,” Cedella told CBSN. “It’s a collective voice that needs to come together to make this campaign successful.” UNICEF’s Cooper told CBS News that his agency and the Marley family agreed that, “given the challenges that the world is facing today, the only way that we’re going to get through this is together, with solidarity. This is a crisis that’s not going to be over for anybody until it’s over for everybody.”