Warner Bros., can slowly bring out the Chris Nolan Principle around the world, with the United States first and foremoster.
The first film to be released with more than $14 million on the opening weekend was Superman II, which debuted in North America in June 1981. Christopher Reeves’ well-commented and sometimes appreciated superhero sequel earned $108 million nationally, smart for the third. raiders of the Lost Ark ($222 million) and On Golden Pond ($119 million) that year. This was doubly impressive given that it had already opened in the UK in December 1980. Yes, Richard Lester’s Superman II is technically a 1980 release, as it played indoors for the first time (with wonderful success) abroad six months before its North American premiere.
His global intake of $190 million was well below the $300 million earned through Superman, however, he was still smart for the moment position in 1980 (behind The Empire Strikes Back) or 1981 (behind Raiders of the Lost Ark). As we are informed that Warner Bros., in fact, it is very likely that it will publish Chris Nolan’s Tenet before North America and in a land deployment from previous years, it deserves to be remembered that A) was like this before our era of fashion blockbusters and B) High-quality box office hits can thrive even if the United States is the last.
If the prospect of getting Tenet or No Time to Die weeks or months after other territories convinces us to start dressing in a mask, so be it. The “hope” (as The Hollywood Reporter says) is for Tenet to open its doors abroad in late August, and for at least some North American states to get it as early as September. It’s not a scenario regarding apples and oranges, however, I remind others that Zootopia ($341 million nationwide, $235 million in China, $1 billion worldwide), Jurassic World: Fallen Kingdom ($417 million/$266 million/$1.308 billion) and Aquaman ($335 million) / $298 million / $1.148 billion) have surpassed $1 billion worldwide, despite its opening on the domestic market weeks after its implementation abroad.
If the movies work, the audience will look like when they open not without delay around the global “in cinemas everywhere”, but slowly around the global and end up “in a theater close to you”. Yes, there will be spoiler leaks and yes, there will be piracy online, but there is a long list of recent mega videos (The Sixth Sense, The Dark Knight Rises, Avengers: Infinity War, Skyfall, Furious 7, The Force Awakens, etc. ) that emerged from giant openings even after their wonderful twists have become public knowledge. They appeared in those videos after we all knew that (spoiler) died, (spoiler) lived, (spoiler) a ghost, (spoiler) the father of (spoiler) and (spoiler) abandoned at the proverbial sunset.
Although Disney continually enrolled Mulan right after Tenet in the “summer premiere calendar,” the sci-fi actor has gained the weight of critics in terms of opening a wonderful film at a time when movie theaters might not be safe. It should be noted that Warner Bros. and Chris Nolan didn’t do “what” we were afraid to do. As much as the media liked to paint Nolan as a tyrant, it wasn’t easy for the studio to open his film on its schedule, in a position to send you to your death to save the theatrical experience, the fortune of a multibillion-dollar publicly traded company. was likely. not exclusively in the hands of the guy who made some Batman movies.
Whether Warner used Nolan as an alibi or the whole story was crafted through conjecture, at worst, WB waited too long to make the difficult decision, but as the press tried to turn each and every sneez into a scoop. When cinemas closed and the close began in March, it was not implausible to expect the serious maximum danger to pass in a few months and that cinemas would expect to reopen for a summer movie season look. As is the respective interests of Disney and Warner Bros. that cinemas don’t go bankrupted, because they make the kind of big-budget movies that can’t make money without the global theatrical model, it wasn’t absurd for them. have two main films in hold in July to welcome cinemas back to the public sphere.
What cannot necessarily be predicted, at least not certainly, is that the federal government, especially the executive, would (probably) do almost nothing to combat the pandemic the 3 months the Americans actually did their duty and stayed inside. , rather than employing the epidemic as a political corner challenge and a public relations challenge. Much of the global is returning from the breaking point where the United States might not even have reached the end of the proverbial. Tenet and Mulan in July or August seem much more absurd today than in March or even early June.
But now, Disney and especially Warner Bros., because Tenet has become the symbolic box office hit for Hollywood’s excellent comeback, they will have to face cinemas that have opened up in a smart religion and cannot do so in older independent films and films. Faced with the selection of prioritizing the national theater industry in the face of the threat of sinking the entire global exhibition market, it becomes the unconventional launch of Warner Bros. for Tenet, where it will go where it will surely do what it will surely do, spins it takes out the safest selection in a crazy time.
I have no idea how Chris Nolan’s Tenet will work when it premieres in theaters in a month, nor can I tell how long it will succeed in North America and/or if the message “opens the film when the territory can take care of it, “The strategy will apply to Mulan, No Time to Die, Top Gun Maverick and/or Black Widow. But if Tenet works smart to smart ($550 million to $850 million) with this implementation strategy that in turn allows for a less expensive marketing campaign, then I can see this seamlessly becoming a new standard, or rather an old standard. rebooted for the fashion age.
Tenet’s planned/presumed slowdown strategy can change the rules of the game, or it may simply be a transitional solution “until things get better”. But if China and Japan can wait a month of 3 to 4 months for Frozen, the United States can wait a few weeks for Tenet. Aquaman, Zootopia and Jurassic World: Fallen Kingdom, not to mention Superman II 40 years ago, show that a large-budget tent pole can be a global box office hit even if it opens in the United States as the last of the first.
I studied the film industry, both academically and informally, and with an analysis in the workplace, for almost 30 years. I’ve written a lot about everything