This weekend was intended to be the world premiere in Early Cinemas through John David Washington and Robert Pattinson. The original $200 million sci-fi actor moved first to July 31 and then to August 12 (Wednesday). It’s basically in a month. Cinema chains are suffering severely at the moment, and those that are open around the world are not being drowned in new incomes. National movie parks and hard-roofed cinemas make a few million dollars every weekend while Scoob! it’s one of the most productive films with $1.8 million.
The coronavirus scenario is not improving in North America. But how long can the movie theater networks wait for America? At some point, the preference to open those movies nationally and globally (or lead with the United States) will stand against the world’s film networks that want new films to justify their release. If the coronavirus crisis improves in much of the world, with the exception of North America, then studies will have to seriously consider publishing their great hits, which are already behind, such as Tenet, Mulan and A Quiet Place Part II in overseas cinemas long before gambling. in the north. America.
Yes, allowing Tenet to pass “early” can spoil the audience for its various twists and turns. It’s true that I’m not convinced that the total “Don’t you dare spoil anything about this upcoming blockbuster!” mindset is not limited to an express demographic organization of cinema nerds. Avengers: End of game did not fall dead in theaters after its weekend despite the end of an unofficial ban on the online spoiler.
Yes, there will possibly be a flavored leg after the start (think Gravity or Frozen) when a movie can be opened with its secrets intact. However, if, like Inception, Tenet proposes itself as an entertainment of meat and potatoes without depending on its twists to make an impact, then it will stand out only because it is intelligent and the public likes to see it.
To the point that “Uh oh … spoilers!” It’s a factor, Walt Disney’s Mulan is in better shape, if only because, and this is not a criticism, Niki Caro’s live-action fantasy is spoilers. I have no idea how Nolan’s temporary reversal film is full of undisclosed twists, tricks and gadgets.
Maybe Tenet is in fact a mind-blowing fantasy adventure that benefits from not knowing much. Or maybe it’s closer (despite the variable quality) to Chris Nolan’s Interstellar, Brad Bird’s Tomorrowland and J.J. Abrams Star Trek in the dark. These 3 recent mega-dollar videos were sold as if they had unsonable twists, but more commonly spread in a “what you see, marketing is what you get” style.
Until a few years ago, a giant film that was released long before its national premiere was regularly a sign that the film fan was eating, and the studio was looking to earn a few dollars before national critics sank the film in the United States. Think, coincidentally, Battleship (which began its overseas deployment five weeks before its national deyet), Pan and The Huntsman: Winter’s War. We can debate whether The Amazing Spider-Man 2 (which earned $500 million but only $200 million in the domestic market, opening in North America two weeks after reading on Wikipedia to find out if Emma Stone’s Gwen Stacy died in the end) is eligible. .
But in recent years they have shown that (if the film works) a prenational release abroad, and not just seven to ten days as noted with MCU videos from Iron Man 2, does not harm the eventual national release.
For example, Walt Disney Zootopia ($341 million nationally /$235 million in China /$1 billion worldwide), Universal’s Jurassic World: Fallen Kingdom ($417 million / $228 million / 1 ,, $308 billion) and Warner Bros.’Aquaman ($335 million /$298 million /$1.148 billion) opened “early” in China and weeks before their respective domestic debuts and, well, look at the unit numbers.
With the emergence of infections across the country and states threatening to make some other closures, national theaters, especially key markets in California and New York, would possibly not open in time for next month’s late stores. If this happens at a time when much of the world is (especially China), Hollywood would possibly have to decide to prioritize national theaters at the expense of the global theater industry as a whole.
There are a million combinations imaginable, and this assumes that A) Americans continue to wear mask and/or B) countries that are lately improving continue to improve. However, think of a slow global release where the United States is likely to be the last or a movie is released in theaters where they can only play PVOD (or broadcast) in the United States.
What works for Quiet Place 2 might not be suitable for Mulan. Tenet’s premiere next month in national cinemas doesn’t seem plausible. But going out to theaters somewhere else could do it. If Zootopia, Jurassic World: Fallen Kingdom and Aquaman can win the workplace for the most productive script while opening early abroad, so can Tenet. Or I guess Nolan and his friends can still release Fortnite’s movie.
I studied the film industry, both academically and informally, and with an analysis in the workplace, for almost 30 years. I’ve written a lot about everything
I studied the film industry, both academically and informally, and with an analysis in the workplace, for almost 30 years. I have written extensively on all these topics over the more than 11 years. My media for film reviews, workplace reviews and film bias scholarships have included The Huffington Post, Salon and Film Threat. Follow me on @ScottMendelson and like The Ticket Booth on Facebook.