“O.itemList.length” “- this.config.text.ariaShown
“This.config.text.ariaFermé”
NEW YORK, August 13, 2020 / PRNewswire-HISPANIC PR WIRE / – Canela.TV, a loose streaming service that provides American Hispanic audiences with culturally applicable bilingual programming, proudly announces the launch of Canelitas, a short-lived video platform that provides access to the audience with real-time content in the Canela.TV cellular app. Videos have been created such as makeup tutorials, cooking tips, celebrity news, music and more through suppliers such as Collective Culture, one of the top 10 digital publishers in Latin America.
“Since the launch of Canela.TV, we are committed to connecting the public with their culture and we are excited to expand it to a format that will apply to Generation Y and Generation Z,” said Isabel Rafferty, CEO and founder of Canela Media. . “To our delight and data, we know that our audience needs to interact with dynamic, nibbling, and available content at your fingertips, and we’re confident that partnering with Cultural Collective will help us achieve this goal.”
According to The Deloitte Digital Media Trends Survey, 84 consists of the percentage of Generation Z and 81 in line with the percentage of millennials consuming videos of 15 minutes or less, representing a lucrative opportunity for advertisers looking to succeed in this demographic. The same study found that those who consume more than an hour of short video clips during the week have above-average subscription rates, but seek personalized advertising for their regular audience. Canelitas is able to offer brands the opportunity to integrate their products organically and attractively.
Here are some highlights of the culturally applicable content that can be obtained in Canelitas:
The “Foodies De Casa” Kiwilimon cooking show features recipes and dishes from around the world
“Plano B” (Level B) presents videos of the best places to see in Mexico City, which helps Latinos living in the U.S. To better perceive his heritage
“The History Machine” is a short amino series featuring some of the highest ancient figures, adding Frida Kahlo, Lumiere Brothers, George Melies, among others
“Culture Collective is proud to marry Canela.TV and offer original video and animation content for Canelitas, produced through our multidisciplinary and artistic team founded in Mexico City,” said Patricia Cordero, Editor-in-Chief. “This union will allow us to expand our success among the lucrative Hispanic-American audience and we look to the future to share inspiring stories that will unite the Latino audience to their roots and stories.”
Canelitas is now available through the Canela.TV Mobile app, which can be downloaded from the App Store and Google Play.
To take advantage of Canelitas logo integration opportunities, tap [email protected].
About Medium Cinnamon
Canela Media is a leading virtual media generation company that provides brands with a comprehensive ecosystem to connect with a leading multicultural audience with its loose streaming service, Canela.TV, which offers Latino-focused videos and on-demand TELEVISION entertainment on platforms. In addition, Canela Media reaches more than 20 million exclusive Hispanics in its 180 sites and its database of Spanish influencers. Combined with the company’s patented data, Canela Media has in-depth wisdom and knowledge about how to build meaningful and culturally applicable links with the new mainstream: Hispanic Americans. Headquartered in New York, Canela Media is ranked as the fourth largest Hispanic advertising company and is owned by women and minorities. For more information, visit http://www.CanelaMedia.com.
View content: http://www.prnewswire.com/news-releases/canelatv-launches-canelitas-a-new-short-form-content-offering-for-mobile-viewers-301111994.html
CANELA SOURCE. Television