A night of laughter thanking everyone who helps us stay safe.
We have been in this COVID-19 pandemic for several months and the effects of isolation are affecting many of us. In the meantime, the tireless and heroic efforts of our frontline staff and the first to respond continue, keeping us on par with an expected wave of moments in the coming months.
What better way to recognize, celebrate, and appreciate the contributions of those anonymous heroes as they gather others for a night of laughter in a safe and guilty way than a movie night on the flyer. Watch this short video of the event:
That’s precisely what Sailun Tire did recently to host his Sailun Drive-In movie night. “The concept was born after thinking about how other people can combine safely and socially to have fun,” says Mark Pereira, senior marketing director at Sailun Tires Americas. “And recognize vital contributions made through frontline staff and an essential staff, such as first responders, firefighters, paramedics, physical health professionals, and COVID-19 pandemic care center staff.
They were going to have 160 parking spaces, all represented as the rumour of the movie night of Sailun Drive-in that spread temporarily. The logo featured a set of loose tires with an on-site raffle, accepted donations of non-perishable foods, and the film’s intermission included special presentations highlighting contributions from frontline staff and emergency services, while special gift baskets were delivered to participants. when they entered the room.
A meeting opportunity organized through the global tire brand, “offering the opportunity to connect the automotive industry with the automotive culture that is still incredibly widespread in North America,” Pereira says.
From automakers that turn their factories into EPI production services to corporate brands like Sailun Tire that return and smile on people’s faces, it’s wonderful to see those big corporations return and make their component in an original and well-intentioned way, making a difference in detecting who we are.
As Sailin Tire says, “showing our appreciation and uniting everyone on occasions like this is the right thing to do.” From the eyes of consumers at Sailun Tire’s first car movie meeting, we have to agree.