The crusade began this week and is broadcast on television, radio and online. It is roughly themed around Alice in Wonderland and stars comedian and host Steve Furst as the White Rabbit, guiding the audience through the international wonderland that is BBC. co. uk. .
The crusade comes to a halt ahead of the launch of the new homepage next week. It was created through BBC Broadcast and this is the first time the BBC has promoted its online page in its entirety.
Presenter and news presenter Fiona Bruce will announce the broadband news console, while Jules, Katie Melua, DJ Sanj and the Archers will announce the BBC Radio Player.
A separate online ad campaign, created through Agency Republic, will also launch this week. It promotes the new breaking news bureau alert for BBCnews. com, foreign news seekers in Western Europe.
The crusade will be broadcast on local news sites in Austria, Germany, the Netherlands and Switzerland under the slogan “All the data you need. “Interested parties will be able to subscribe to the new service through advertising.
Alan Booth, Marketing, Communications and Audiences Controller at the BBC World Service, said: “Time is a valuable commodity and introducing last-minute alerts is a unique way of keeping other people busy and fully informed as events unfold. “
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