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Charles Barkley says he won’t get out of the Warner Bros. sports game. Discovery.
The great footballer, who is a mainstay of TNT’s long-running “Inside the NBA” show, said Tuesday that he will postpone his retirement plans articulated in the past and continue to operate under what is considered a ten-year contract that began in 2022. Warner Bros. Discovery is in the midst of a heated legal dispute with the NBA over maintaining certain rights to stream games after the league’s next season. Barkley’s reversal can be thought of as merely a sweetener, even if NBA executives have reportedly deteriorated due to their long-term alliance with Warner. NBCUniversal, Amazon and Disney are the league’s partners in a new rights deal that will begin next year.
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“My number 1 priority has been and will be our artists and keeping everyone together for as long as possible. We have the most amazing people and they are the most productive at what they do. “I look forward to proceeding to paint with them in the exhibitions we offer now and the new ones that we will expand in combination in the future. This is the only position for me,” Barkley said in a statement. “I have to say. . . I’ve been inspired by the control team who are fighting hard and have been competitive in adding new homes to TNT Sports, which I’m really excited about. I appreciate them and all my colleagues for their continued support, and especially our fans. . I’m going to give it my all to keep you entertained for many years to come.
Barkley’s long-term presence wouldn’t be limited to the NBA game. Plans are underway that would allow it to contribute to other parts of Warner’s sports portfolio if the company is unable to convince the league or force it to go through the market. the courts will have games parked on TNT. Barkley can simply engage in content created around Warner’s percentage in the “March Madness” NCAA basketball tournament that he manages with Paramount Global; Major League Baseball Games; Warner’s celebrity pass contests; or NHL games. Barkley can also expand on original programming.
“We continue to expand and deepen our sports portfolio, adding new homes in the high school football playoffs, Roland Garros, NASCAR, BIG EAST high school basketball, Mountain West soccer, among others, and we will count on Charles for that. As we expand new concepts of content and presentations for our fans,” said Luis Silberwasser, president and CEO of TNT Sports.
Still, Warner’s appointments with the NBA are at an all-time low, and it’s not clear that even Sir Charles’ continued presence can change the situation.
On July 26, Warner filed a lawsuit against the NBA in New York State Supreme Court, alleging that the league ignored its legal ability to make an equivalent bid for any set of games in the past broadcast on TNT that had been awarded to a new player. “Warner Bros. Discovery’s allegations are baseless and our lawyers will respond to them,” the NBA said in a statement at the time. Its new deals with NBCU, Amazon, and Disney last for 11 years.
Keeping NBA games on is a must for the media company led by CEO David Zaslav. NBA rights are “a vital driving force for TNT’s current membership cost,” said Robert Fishman, a media analyst at MoffettNathanson, an independent analytics firm. in a recent research note. “Given that some of the distribution agreements for its key network are up for renewal next year, we expect TNT to have much less say in those associated negotiations, or even reduce rates, even after taking into account The new sports rights acquired in recent months. WBD refers to those NBA rights in its lawsuit as a “unique asset that cannot be replaced. ” We can see that the damage extends to other parts of C’s portfolio. WBD, since the company would no longer need to use the NBA on DTT as a hammer to increase rates on its many other national cable television networks.
Legal warfare probably wouldn’t benefit Warner, Fishman argued. “It is difficult for us to fully understand what positive results can be achieved through WBD with this lawsuit. “
The new agreement with Barkley may serve other imperatives. By maintaining ties with its star advertiser, Warner Bros. Discovery assures that it will not have to work with any of the corporations that take over the games it previously streamed.
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