EXCLUSIVE: Those in the city who assume that one of the other primary exhibition circuits will follow in AMC’s footsteps and will be for their own 17-day theatrical PVOD exhibition contract with Universal will soon realize that it will be a bloodless event. day in hell.
Cineworld CEO Mooky Greidinger, who oversees the world’s second-largest network, told Deadline exclusively that “we don’t see any ads on this model” in connection with Universal and AMC’s agreement for a 17-day movie window, with the option to continue on PVOD. after that.
“While we don’t know all the main points and analyze any movement in the industry, we’ll analyze it. People want to be aware that Universal’s first main film probably won’t be released in six months, so there’s no tension here.” Greidinger said. “But we clearly see this as a misconception at the wrong time. It is transparent that we are not turning our policy towards the distribution only of films that respect the theatrical exhibition.”
Cineworld’s reaction is not surprising, as it is the same message That Greidinger made loud and transparent in April, when AMC was publicly fighting Universal over the theatrical PVOD. Greidinger then said, “We’re becoming transparent that we won’t show movies that don’t respect the windows.”
Cineworld’s Regal is the largest network of the moment in the United States with 7,155 screens in 5 theaters in the states. In total, Cineworld operates in 10 countries with 787 sites, totaling 9,500 screens.
Universal has a cast on the high seas in the MGM Bond film No Time to Die in November with the following films scheduled for the rest of the year: MGM’s Candyman on October 16, DreamWorks Animation’s The Croods 2 on December 23, and Tom Hanks’ Ancient World News. December 23. His wonderful films are not until 2021 with F9, Jurassic World: Dominion and Minions: The Rise of Gru, so there is still a long way to go before seeing if this deal has an effect on the industry as a whole. Cinemas are looking to reopen with Warner Bros. ‘Tenet and we don’t know what the business will be like until then.
In addition, I also perceive that this AMC-Universal agreement is an experiment in the United States, and that the situations for this agreement in the external markets have not yet been decided. Three-quarters of the global exposure is foreign, and resources say it will be difficult for Universal to conclude foreign agreements.
In addition, many cast and exhibition actors wonder what is the perception of the duration of the “pluriannuel” of AMC and Universal. Is it two years? Because he’s not a threat. If it’s four to five years, it’ll be interesting.
However, Zoradi explained to Deadline the same month by saying that “The cool videos, the ones that matter, those movies from a monetary point of view have to move to theaters. It’s a corporate value of more than $40 billion. In fact, in 2019, it was $42 billion worldwide. And in some cases, some or more of the revenue from primary film comes from world cinema. You can’t just eliminate that and think the economy will work. And, frankly, the studios recognize it. Disney clearly does it, Warner does, and I think Universal does it in its wonderful videos. And that’s why movies like F9, Jurassic World: Dominion and Minions: The Rise of Gru all happen to the videos because they need that main source of revenue across the limit they get from the videos ».
A medium-sized exhibition film client shouted at Deadline about NATO and its silence about the AMC-Universal agreement: “Didn’t NATO rise to join us? What’s going on in NATO? You’re the voice for us. explanation of why we don’t get along”.
The last time AMC took this address exclusively with Paramount in 2015 for a truncated release in U.S. theaters of Blumhouse’s Zombie Apocalypse Explorer’s Guide and Paranormal Activity: The size of the ghost turned out to be a disaster, whether films dying at the box office. $3.7 million in the domestic market and $18.3 million in the domestic market. Rival exhibitors were annoyed through Paramount’s exclusive agreement with AMC and refused to participate in the studio experience, even though they had been hired to get a percentage of the entertainment gains from the first home of the photos.
By the way, contact the independent exhibitors who participated in this Paramount-AMC experiment, and be informed that they were not shooting precisely in the mass.