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As Claire’s continues to evolve its logo platform for existing and future generations, this partnership will drive immersive engagement through original streaming IP content.
HOFFMAN ESTATES, Ill. , Nov. 15, 2023 /PRNewswire/ — As Claire’s, a beloved global icon and beacon of self-expression, continues to leverage its value and logo evolution to become a global fashion logo powerhouse, is entering the next phase of its strategy by partnering with leading content creator Sony Pictures Television – Kids (SPT – Kids) to create a new youth-targeted series for the global market.
Through its CMedia production studio and original franchises, Claire’s is transforming into a lifestyle logo and cultural force with a host of entertainment content. This first collaboration will expand Claire’s existing global platform, which includes more than 2750 stores and franchised locations worldwide.
CMedia, Claire’s exclusive production arm introduced in 2021, hosts original content created with the spirit and goal of the logo in mind. After effectively launching exclusive content franchises to motivate and bond with existing generations, adding Dear Claire, the logo continues its efforts to provide a meaningful image. and expressive platform for the voices, interests, and perspectives of the Zalpha Gen.
“We have an opportunity to leverage Claire’s relevance, impact, and equity to create engaging content that appeals to Generation Zalpha. This connection, combined with Sony Pictures Television, a true industry leader and expert in the field, will integrate Claire’s brand programming. into the lives of today’s most important generations,” said Kristin Patrick, executive vice president and chief marketing officer of Claire’s. “In our ongoing conversation with Gen Zalpha, they told us they’d love to see more of our content and I’m thrilled to be able to partner with Sony Pictures Television to create this series that deepens our commitment and explains the strength of our brand in a new and unique way. We will also magnify the brand’s global resonance and expand our interaction with consumers through socially immersive and shoppable entertainment content.
Joe D’Ambrosia, Executive Vice President and General Manager, Sony Pictures Television – Kids added: “We are excited to partner with Claire’s, they bring a tough legacy of ‘beloved brand’ and an unwavering, highly committed wide range that will also bring a wealth of inspiration to fuel our creativity and perspective of what we can unleash to excite this generation through the strength of unique and immersive storytelling.
About Claire’s Holdings LLCClaire’s Holdings LLC is a fully incorporated global fashion logo committed to inspiring self-expression through the creation and delivery of exclusive, well-curated products and delights. For more than 50 years, Claire’s has been a destination for the curious, creative, influential and industry leader in ear piercing services, offering a state-of-the-art collection of fashion products and accessories that help young people around the world know and define themselves. Through its global Claire’s® and Icing® logos, the company offers an immersive, omnichannel grocery shopping experience with owned and concession retail outlets in North America and Europe, as well as franchised retail outlets in the Middle East and South Africa. More information about Claire’s can be found at corporativo. claires. com.
About Sony Pictures TelevisionSony Pictures Television (SPT) is a leading content provider to the television industry, producing, distributing and broadcasting international programming across all genres and platforms. In addition to managing one of the largest libraries of award-winning feature films and television programs and formats, SPT is home to a thriving global content business, operating a strong portfolio of wholly owned production corporations and joint ventures in the US, Europe , Latin America and Asia-Pacific, as well as international linear and virtual channels. SPT is a company of Sony Pictures Entertainment, a subsidiary of Sony Group Corporation, founded in Tokyo.
CONTACTOS CON LOS MEDIOS Claire’sSarah Gordon, SHADOWsgordon@weareshadow. com
Sony Pictures TelevisionShannon KerrShannon_kerr@spe. sony. com
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SOURCE Claire’s