On television, channel categories such as news, entertainment in general and videos recorded higher ad volumes and showed a strong expansion momentum for the month of June.
The volume of classified ads for news channels increased from 34 million in May to 39 million in June, according to recent knowledge through BARC.
In fact, the volume of ads ranked in the news category by June 2020 is higher than June 2019, which is 35 million.
During the presentation of the data, Sunil Lulla, CEO of BARC, said: “There has been a growth in stocks.
Same is the case with GEC (General Entertainment Channel) and movies categories, as ad volumes jumped from 23 million in May to 32 million in June and from 19 million in May to 29 million in June respectively.
Hindi GEC recorded a 26% increase in advertising volumes between June 2020 and June 2019. Similarly, Hindi films grew by 19% in June 2020 until last year.
In addition, the 10 most sensitive advertisers have a particularly higher ad volume.
For example, The advertising volumes of Hindustan Unilever increased from millions in May to 28 million in June this year, a jump of 75%.
In addition, if we pass the first part of the year, from January to June, the percentage of the 10 most sensitive advertisers rose from 34% in 2019 to 39% in 2020.
In addition, ad volumes for the next 40 advertisers showed an upward trend, from 15 million in May to 27 million in June.
In terms of categories, non-public care/non-public hygiene, food and beverage, e-commerce and non-public physical care saw a sharp increase in advertising volumes.
Another attractive facet highlighted through BARC’s knowledge the accumulation of ad volumes this year in the business and education categories compared to 2019.
Ad volumes in the category above 62% in 2020.
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