Netflix has disbanded a promotional symbol featuring women posing in tight outfits in a new movie called Cuties.
The poster for the French drama, as a trailer, had provoked online disapproval and a petition asking Netflix to abandon it.
The award-winning drama follows an 11-year-old boy who joins a dance group. Its author says he intends to take on the challenge of sexualizing girls.
Netflix said “I deeply regret the pointless illustrations.”
The streaming giant also said the original poster is not a faithful representation of the film.
We deeply regret the misplaced illustrations we use for Mignonnes/Cuties. It wasn’t right, nor was it representative of this French film that won an award at Sundance. Now we have up to date the photographs and description.
– Netflix (@netflix) August 20, 2020
The image, along with the film’s call and suggestive dance sequences, first provoked outrage online.
A petition stating that “sexualizes an 11-year-old by visual arousal from paedophiles” has obtained 25,000 signatures in less than 24 hours.
But director Maimouna Doucouré explained that the story aims to highlight how social media pushes women to imitate sexualized photographs without fully understanding what hides them or the risks involved.
She said to explore the subject after being surprised to see an organization of women in their 11s dancing sensually revealing clothes.
“I saw that some very young women were followed by another 400,000 people on social media and I tried to understand why,” he told CineEuropa.
“There were no specific reasons, apart from the fact that they had posted or at least revealing photos: this is what had earned them this ‘reputation’.
“Today, the sexier and more objective a woman is, the more valuable she is to social media. And when you’re 11, you don’t perceive all those mechanisms, but you have a tendency to imitate, you do the same as the others. to get a similar result.
“It is urgent to communicate, so that a debate takes a stand on the subject.”
Cuties follows 11-year-old Amy from Senegal, who is torn between her family’s classic and conservative lifestyle and the escape presented through neighboring Angelica and her band of dancers.
He won the French-Senegal filmmaker Doucouré the award for the dramatic direction of world cinema at this year’s Sundance Film Festival.
His original Mignonnes has just been released in French cinemas.
This is not an original Netflix and will hit the platform next month. Many other people on social media have criticized the performances.
There was no controversy when the film was shown to the festival audience, however, it is now at the center of an online controversy with tens of thousands of people signing a petition stating that the film promotes pedophilia. The way Netflix framed the poster.
– Gavia Baker-Whitelaw (@Hello_Tailor) 20 August 2020
I’m disgusted that Netflix is your global platform to circumvent youth pornography legislation by broadcasting #Cuties, a film about an 11-year-old woman who makes her way to fame! Women in puberty who dance sensually can only lead to pedophilia and Netflix will have to be heavily censored!
– Irene Armendariz-Jackson (O ArmendarizDis16) August 20, 2020
After the poster generated controversy online, Netflix told BBC News, “It wasn’t an accurate representation of the film, so the symbol and description were updated.”
Later, the streaming giant tweeted: “We deeply regret the pointless illustrations we use for Mignonnes/ Cuties. It wasn’t right, nor was it representative of this French film that won an award at Sundance. Now we have even feche the images and description.”
Critics of Sundance films have been receptive.
The Hollywood Reporter called the film “captivating but structurally fragile” and said it portrays a “critical vision of a culture that directs impressionable women toward the hyper-xuization of their bodies.”
Screen Daily stated that “twerk’s view of the bodies of tweens is explicitly designed to surprise a mature in contemplation of the destruction of the present innocence.”
He also noted that Doucouré had created “outrageous musical montages involving close-up shots of the tween crotch making pouting.”
He added: “Doucouré turns out to need to galvanize censorship, but it fails exactly because it’s trying so hard. In the end, it’s fate that also comes to Amy when she learns about the risks of the internet and the limits of selfies.”
More recently in France, Le Monde, the moment of Amy’s transformation into “when Olivia Newton-John reached the level at the end of Grease turned into a sex bomb, in front of a stunned John Travolta”.
His review writes: “The filmmaker deftly refrains from making a judgment about the very particular sexualization of dances. During the dance festival where the Mignonne perform, explosively, the camera is limited to filming the faces of spectators and the jury, where a multitude of reactions can be read.”
Other awards for Doucouré come with the first academy of the Academy for Women’s Gold Scholarship, awarded through the Academy of Motion Picture Arts and Sciences, the Oscars organization, last year. According to Variety, the prize came with a $22,000 ($16,600) grant to help take down Cuties.
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