DEF JAM RECORDINGS has named EGOMELI HORMEKU SVP / Creative Dir. It will be in NEW YORK and will provide artistic oversight for content creation, virtual and social strategies, logo identity and partnerships.
HORMEKU added: “There is no better time than now to redefine what DEF JAM means for music, cement what the label means to black culture and, in the end, strengthen the overall influence of the brand. It’s simple. I’m in DEF JAM because I have to DEF JAM. He raised me. Not only is it the soundtrack of the years that has shaped my life and my love of music, but it has an effect on the basis of my creativity throughout my career.
“This is an exciting time for the label, and with the new leadership of JEFF HARLESTON and RICH ISAACSON, there is a renewed sense of creativity, tenacity, strategy and responsibility. That’s why DEF JAM is so important. If there is a duty to respect the integrity of black culture, the label is well placed to do so. You know what’s important? BreONNA TAYLOR’s killers have not yet been arrested.
More recently, founder and CEO of HORMEKU of MAGIC CREATIVE AGENCY. His résumé also includes NIKE /Digital Strategist / Lead Social Community Manager, COLUMBIA RECORDS Senior Producer/Content Development, and founder of THE HORMEKU GROUP; it worked as an umbrella for the NOTHING NICE NEW YORK clothing line, THE ORIGINAL STEEL ROS WINE and the LUXURY VIDA CHOCOLATE CIGAR range.
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