Disney has modestly expanded its already significant presence on Apple Vision Pro, announcing a National Geographic-exclusive immersive winter background environment for the beloved computer headset and four other major Marvel films in 3D.
The 4 films added to the studio’s Disney streaming service on AVP are The Avengers (2012), Avengers: Age of Ultron (2015), Ant-Man (2015), and Ant-Man and the Wasp (2018).
The two Avengers films have amassed more than $2. 9 billion in international theatrical revenues, making them one of the most successful theatrical releases of all time. Ant-Man projects weren’t as savvy at the box office, but they still accounted for about $1 billion in international revenue.
Apple Vision Pro debuted in February with a series of Apple-provided background environments taken from highly realistic real-world natural settings, adding a lakeside view of Mount Sinai. Hood in Oregon and a desert scene at Joshua Tree National Monument.
The surroundings replace day and night and also come with soft background noises, such as raindrops and wind. The rotation of the AVP crown mechanism allows the surroundings to opaquely block out the external environment or make the virtual environment increasingly transparent so that the user can see what is happening. is falling around you.
National Geographic’s new environment features an immersive snowfall scene from Iceland’s UNESCO-listed Thingvellir National Park and is available exclusively to Disney subscribers. This is NatGeo’s first AVP project, captured through the organization’s photographers employing high-resolution three-dimensional models captured on location using photogrammetry and gigapixel panoramas. It features an aurora borealis in the middle of the night.
“Creating this immersive environment was the natural next step we needed to take to build on that legacy and continue to allow audiences to revel in the beauty of our natural world and see places they could never reach otherwise,” said David Miller. , senior vice president of National Geographic, in a statement.
Apple has unveiled its immersive headphones with around 150 3D videos as part of Disney’s Array subscription app, among other offerings. Apple even used a scene from James Cameron’s Avatar: The Way of Water as part of its 30-minute headphone demos in its retail store. points of sale in the United States. The company recently announced that it will begin promoting the headphones in nine more countries before the end of the year.
More recently, Disney added an AVP-compatible episode of its Marvel animated series What If. . . , titled What If. . . An Immersive Story.
External estimates of AVP sales have been modest, less than 500,000 units. Apple did not release any sales figures. The likely slow start is not unexpected given the AVP’s initial value of $3,499. It has been criticized for its value, which is about 10 times higher than Meta’s much lower performing but market-leading Quest headset.
But AVP also offers high-end video, audio, telepresence, and other immersive technologies that are unrivaled in the advertising market. It also integrates with Apple’s vast hardware and software ecosystem, which already runs thousands of apps from other Apple platforms.
Tech rep and essayist Matthew Ball recently compared AVP, and Apple’s many years, to what Tesla went through to launch its electric vehicles, starting with a model charging more than $100,000 for which it maps out production processes, charging networks, and everything in between, aimed at building a $35,000 electric vehicle.
“So, it’s not just about building an ecosystem of developers, understanding what consumers need and betting on value points, features, weight, shape and compatibility and things like viewArray, but it’s about building the infrastructure to reduce costs,” Ball said.
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