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Walt Disney Co. et Warner Bros. Discovery announced Wednesday that the corporations will launch a new combined service this summer that would combine Disney’s Hulu and Disney’s streaming with the Warner Bros. Maximum app.
The new bundle will offer brands from ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros. and more, all in one place, the corporations said.
The new app will be available for purchase on one of the streaming platform’s three websites and will be presented as an ad-supported or ad-free package, the companies said.
The new app will allow superhero enthusiasts to watch comic book content from the Marvel and DC universes on a single streaming platform.
Outside of the DC Universe, Warner Bros. Max owns titles for HBO Originals, Warner Bros. movies, Max Originals, Harry Potter, and content from HGTV, Food Network, Adult Swim, Cartoon Network, Discovery Channel, TLC, ID, and more.
Disney recently added Hulu, which offers more adult-oriented programming, as a Disney package. The company said that by adding Warner Bros. to its platform, this would “help drive more subscribers and much more powerful retention. “
“Offering enthusiasts this unprecedented entertainment price across all the complementary genres these three offer is a difficult new roadmap for the long-term industry,” said JB Perrette, CEO and president of Warner Bros. Discovery’s Global Streaming and Games Division. .
MORE | Hulu Introduces to Disney for Disney Bundle Subscribers
On Tuesday, Disney reported that the direct-to-consumer business, which includes Disney and Hulu, reported a quarterly operating source of revenue of $47 million, compared with a loss of $587 million a year earlier. Revenue rose 13% to $5. 64 billion.
“Following the successful launch of Hulu at Disney, this new bundle with Max will give subscribers even more choice and value,” said Joe Earley, president of Direct-to-Consumer at Disney. “This new partnership puts subscribers first, giving them access to blockbuster movies, originals and three massive libraries showcasing today’s most productive brands and streaming entertainment. “
For the combined streaming business, which includes Disney, Hulu and ESPN, second-quarter operating loss fell to $18 billion from $659 million, while profit rose to $6. 19 billion from $5. 51 billion.
Disney’s core subscribers grew more than 6% in the quarter.
The Associated Press contributed to this report.
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