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EXCLUSIVE: The international film Vue has been involved in the debatable crunch of the Universal-AMC window, announced earlier this week.
Universal and AMC have put aside bad blood to sign a multi-year contract that will allow the studio’s films to premiere in high-demand videos within 3 weeks of their theatrical debut.
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Like Cineworld, this resolution baffled Vue, which represents 2000 screens in 10 primary foreign markets, the UK, Germany, Italy, Poland and Taiwan.
“This resolution doesn’t make sense to me,” said Tim Richards, Vue’s chief executive. “After talking to many partners in the global network of exhibitions in recent days, I would say that this is an absolute atypical case and that there has been amazement and frustration at not having had the opportunity to talk about this resolution. We have the agreement to be as bad for the studies as it is for the exhibition.”
Richards has stated that the measure right now is a national piece, and is waiting for top points on how this can have a foreign impact. But it’s a piece that’s probably going to have a domino effect.
He continued: “This is not an industry that wants to be repaired, so I don’t know why you would throw the cube that way. I don’t think they get much from other studies. We broke records in the workplace last year. , earning $42 billion. We had the biggest movie of all time, as well as the biggest R-rated movie of all time. Why would you have to play with that?
Richards, who speculated about why the timing now made sense, said: “AMC has lost much of its price by entering the pandemic. They had to do anything because they’re a suffering company. This reflects where the rest of the global industry should go.” . “
However, Richards stated that the pandemic has wraged the area.
Warner Bros. Precept. it is considered key for others to return to theaters and the studio plans to release the film next month in foreign markets first. Richards told us he was convinced the film would no longer be delayed.
“Warner Bros. deserves great credit for the leadership role they have taken on. They identified that a publication of the day and the world date was going to be very difficult. We hope other studies will see the same benefit. Until there is a vaccine, there will be not an ideal time for daily daily transmissions. Coronavirus outbreaks will be a component of life in the foreseeable long term and this does not mean that we are impeding life. We have those conversations with the studios.”
Vue’s headline said today’s announcement through the British government that the mask will be mandatory in cinemas “will be an operational problem.” The company opens in the UK from 7 August with a series of coronavirus protocols in force.
“We’re going to have an 80-90% open in the few weeks. We are already seeing encouraging figures in our foreign markets where we are making old films,” he said.
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