Ford’s two- and four-door Bronco SUVs generated massive initial interest.
Those who have followed Bronco’s news cycle are no wonder that those who have followed Bronco’s news cycle are no surprise to the former to ask for Ford’s new stalwart SUV. The most expensive edition of the new SUV, the first edition loaded, saw the 3,500 pre-order slots seized a few hours after Ford’s booking microsite was launched. In fact, the initial call was so strong that on 21 July Ford announced that it was doubling the production of the first edition, a resolution that caught the attention of some consumers who already had their deposits for the limited edition model. Regardless, the 7,000 models of the First Edition have been claimed through booking holders.
The blue oval would look in June for the first deliveries of its frame in the Bronco chassis, a calendar that would still comply with the production rules established by the company, although fair. (Previously, officials had production begin in April at their Michigan meeting plant in Wayne.) Ford spokesman Jiyan Cadiz told Roadshow, “We will keep our promise of spring.” Booking owners will get an approximate delivery date for their vehicle early next year.
Regarding this supposed 18-month delivery time, Cadiz refused to consult such a long waiting list, and told Roadshow that “we have shown nothing related to the volume of bookings, that is for sure”.
Reserve spaces for the Ford Bronco First Edition 2021 are sold out. Twice.
Because Bronco reservation holders will have their trucks built before cars for the general inventory of the riders, it is that Blue Oval racers will have unclaimed games by hand for several months after the vehicle launches. This remarkable truth suggests several things:
1. If you are still thinking about getting a Bronco and have not yet paid your deposit, it is worth doing; remember, it’s refundable. Consult our comprehensive booking advisor for advice.
2. If the waiting list is 18 months, the fear that first-time buyers will seek to temporarily return their cars to the secondary market for a quick profit is more genuine than ever.
3. Ford officials stated that the company would not withdraw to prevent dealers from becoming more than MSRP reserve holders through demand-based surcharges. Such a long waiting list suggests that the temptation to do so will be even greater, even though some distributors have already pledged not to raise prices. Caveat emptor.
It is vital to note that many other people who have signed up for a new Bronco will possibly never receive the delivery. With a modest $100 reserve deposit and an increasingly less transparent delivery horizon, it is imaginable, if not most likely, that some booking holders simply decide not to queue and ask for a refund. This may also mean that the waiting list will eventually be shorter as Production of Bronco begins in the spring. That said, it’s very likely that more people will get in touch to pre-order new trucks in the middle months, so it’s unthinkable to say whether the waiting list can also be actually longer.
One last thing: if you’re on the Lookout for the 2021 Ford Bronco Sport, the monocoque crossover that stores much of its parts under the skin with Ford’s more urban Escape SUV, don’t be afraid. While it’s not obvious how popular it has been for pre-orders, the style still reaches dealerships this year, and this so-called long waiting list is not similar to Bronco Sport.