Ford Motor Co. de Dearborn maintained its 47-year streak of best-selling trucks in 2023, with more than 700,000 consumers opting to purchase a new Ford F-Series pickup truck.
“It’s a streak that spans four generations and has lasted longer than the entire lifespan of many other popular customer products, including compact discs and mp3 players, and the entire physical video rental industry,” said Robert Kaffl, Ford’s U. S. sales director. “But this difference is a return to the past; The F-Series continues to grow and in 2023 remained the best-selling vehicle in the country for the 42nd consecutive year.
To keep the F-Series as the top selling vehicle, Ford says it has committed “to excellence, innovation, and understanding the needs of our customers.” The F-Series now offers new digital experiences. It features available technologies like Pro Power Onboard, which helps customers power work sites or even their home in the event of a power outage; features that make it easier to hitch and tow a trailer, and even BlueCruise hands-free highway driving.
“One key to our success in 2023 and beyond is the diversity of our powertrain offerings,” says Kaffl. “We understand that our customers have unique needs, whether they’re on the job site, the farm, or embarking on a weekend adventure. That’s why we’re proud to say that the Ford F-150 PowerBoost Hybrid has claimed the title of the best-selling full-size full-hybrid pickup in America.”
The electrification of F-Series via the F-150 Lightning also has given Ford the best-selling full-size electric pickup truck in the U.S.
“As we continue to push the boundaries of what electric cars can do, the F-150 Lightning is a shining example of our commitment to a more sustainable long-term without compromising strength and performance,” says Kaffl.
Ford will begin production of the new 2024 F-150 fuel and hybrid models in early 2024. The company’s commitment to expanding fuel, hybrid and electric models in 2024 means Ford can now offer a pickup truck that suits each and every lifestyle. of your customers.
“The enduring legacy of the F-Series is not only the result of our relentless pursuit of improvements, but also a reflection of the acceptance as true among our company and our consumers,” says Kaffl. “We are deeply grateful for the opportunity to serve our consumers and are committed to proceeding to earn their acceptance every day. “