“To capture the essence of For Today’s Table, we sought to create something original and reliable, and there was no better way to do it than to introduce our genuine consumers and their families,” said Matt Simon, Chief Marketing Officer, GIANT.”Our resolve to stay away from actors, scripts, and staging scenes in favor of genuine stories from other genuine people directly reflects what today’s customers are looking for when they make decisions about where to buy and where to buy and where to take care of their families; they need a genuine brand.We hope they see themselves in those families and at The GIANT Company as their spouse to make life a little less difficult and help them get back to the most important issues.”
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To capture genuine life, each circle of family members asked to film themselves for several weeks, capturing the good, the unexpected, the challenge and everything else.celebrations were filmed and more.
“When we saw the initial images, all the reservations we had disappeared without delay, because it was transparent that those families were giving life to their stories in a way that a storyboard may never do.The final product exceeded our expectations in each and every way, and we are more than happy to continue sharing the genuine stories of those families, which will in fact resonate with our customers,” Simon added.
Creative processing and production was controlled through Brownstein Group, the leading advertising firm of The GIANT Company.To highlight the strength of the family ties circle, Brownstein Group has developed an artistic remedy to capture just and sincere moments that describe what is actually collected at the table.Middle.
“We can’t plan for authenticity,” said Meredith Schwinder, artistic director of Brownstein Group.”To get it right, we had to deliver the cameras to genuine customers.There was no stage. There were no storyboards.We’re just looking for five wonderful families who were willing to let us into their world.Result, the spot is transformed with a genuine lens that is true to GIANT’s new logo platform.
For more information about For Today’s Table, https://giantfoodstores.com/pages/our-brand.
Contact: Ashley [email protected]