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The report “Graphic Film Market: Growth, Trends and Forecasts (2020-2025)” was added to the ResearchAndMarkets. com.
The graphic film market was valued at $26. 75 billion in 2019 and is expected to succeed at $31. 19 billion through 2025, recording an annual compound rate of 5. 56% during the forecast era (2020-2025).
Growing investments in the market and advertising, the growing adoption of graphic films in the automotive sector, the growing demand for immersive advertising and the expanding advances in the generation of printed and graphic films are some of the main points driving the expansion of the market studied.
Indoor advertising, outdoor advertising, vehicle graphics, traffic and protection marks and architectural graphics are some of the vital programs of graphic films. However, after the recent COVID-19 outbreak, cinematic needs have replaced many of these programs, which have had a negative impact on demand, but have also created new opportunities in the market studied. Indoor and outdoor advertising are the programs that have replaced the most.
The expansion of foreign advertising is expected to be slower by 2020, due to the COVID-19 epidemic and the growing adoption of virtual advertising. However, due to COVID-19, the market is also experiencing superior product innovation in terms of graphic film expansion. it is launched with additional features, such as the antibacterial function, which can force brands to replace processes and support companies, specifically in Europe and Asia, benefit from demand for these products.
Molten vinyl films are also experiencing increasing adoption, especially in programs with complex surfaces, such as vehicles. Water-based graphic films are also adapting to an expanding segment. Polyethylene is the cheapest film, however, due to the insufficiency of fuel-barrier houses and the resistance to low temperatures, its adoption is limited in some programs.
Many distributors on the market make significant changes to the formulas and manufacture of their molten polyvinyl chloride (PVC) film for product performance. The recent COVID-19 has further encouraged these methods in the market. Companies like 3M basically adopt those methods. In May 2020, due to the recent COVID-19 outbreak, UK-based Graphic Image Films introduced a new BOPP product to offer additional coverage with antibacterial properties.
Key market trends
The automotive sector is expected to enjoy significant growth
The car conforms to one of the main programs in the market studied, due to the increasing adoption of medium-life calibrated polymer films, specifically for fleets of rented cars and durable, adaptable and casting films for brands of long-lasting advertising fleets and traditional frames. Wraps.
Graphic films are also used as paint-ion films for external parts of the vehicle due to reduced maintenance costs. Sector.
For more than 2 to 3 years, the highest suppliers in the market, even throughout the price chain, have increasingly targeted the automotive industry. For example, in April 2020, U. S. company Mactac introduced a new car adhesive film for dealers who wish to promote their products and brands on trucks, buses, vans and other cars, and the corporate reports that the new exclusive adhesive will make the ease with which envelopes are applied considerable.
Because Wraps has been around for years, while the generation behind the creation of those graphics has evolved significantly only in the last decade. Vinyl envelopes are almost in the world with massive graphics and maximum coverage.
In February 2020, FDC Graphic Films Inc. introduced an ultra-metallic molten vinyl film, Lumina 3710, for use in general signage, virtual and marine reality applications, graphics and automotive secondary market bands. The 3710 series delivers dynamic graphic accents thanks to its giant metal scales, top surface brightness and exceptional color depth.
Competitive panorama
The graphic film market where the products are placed is fragmented and, at the same time, very competitive. The key methods followed through the main market players are product innovation, mergers and acquisitions to expand their success and remain competitive in the market. with 3M Company, EIDe Nemours and Company, FDC Graphic Films Inc. , Avery Dennison Corporation, Spandex AG, among others.
June 2020: FDC Graphic Films Inc. has unveiled a new high-quality frosted glass vinyl film, Lumina 3522, to simulate a frosted or sanded glass appearance on a variety of surfaces. The 3522 series is used for indoor and outdoor component programs. , presentations and windows. It has an external durability of seven years when not printed. The release of this new film is a component of the company’s June recovery program to help consumers embark on the path to COVID-19 pandemic recovery.
May 2020: Spandex launches ImagePerfect SafeTouch, an antimicrobial film used in environments where the spread of bacteria on surfaces is minimized. ImagePerfect SafeTouch (IP 2830-111) is an 80 micron transparent film designed for flat internal programs such as brands and decorations, countertops, offices and doors in environments that require the highest levels of hygiene, such as advertising spaces, public transport, educational and gymnastics institutions, hospitality and recreation services and places for special occasions.
Companies mentioned
Company 3M
E. i. Du Pont De Nemours and Company
Graphic films FDC Inc.
Avery Dennison Corporation
Spandex AG
Graphic Image Films Ltd.
Hexis S. A.
Drytac Corporation
Orafol Europa GMBH
Arlon Graphics LLC (FLEXcon Company Inc. )
Lintec Corporation
Lg hausys
Cosmos Films Ltd.
Taghleef Industries Inc.
Ritrama SpA
ACCO Brands Corporation
Innovia Films (CCL Industries Inc. )
Contravision
Schweitzer-Mauduit International Inc.
Ultraflex Systems Inc.
For more information on this report, https://www. researchandmarkets. com/r/vxida8
See the edition in businesswire. com: https://www. businesswire. com/news/home/20200911005180/fr/
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