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After introducing AI insights in the U. S. , Google is expanding AI-based search summaries to six more countries: India, Brazil, Japan, the United Kingdom, Indonesia, and Mexico. These markets will also get local language advantages for AI previews.
The search giant is also rethinking how it presents links to sources. Adds a top-right view that displays icons above the AI preview on desktop and mobile. Users can tap on those icons to navigate to links cited in an AI review and receive more information on the topic.
In addition, the company is a way to demonstrate applicable links in the text of AI previews. Google has said it needs to drive more traffic to external sites.
“With AI insights, we’re seeing other people scale across a greater diversity of internet sites for more complex problems. And when other people click on search results pages with AI previews, those clicks are of higher quality for internet sites, meaning users are “more likely to spend more time on sites where they scale,” the company said in a blog post.
AI-based teams have been criticized for not prominently displaying links to resources when viewing summaries. The media has pointed the finger at search teams like Perplexity AI, accusing them of plagiarism and unethical internet scraping. Earlier this month, Perplexity CBO Dmitry Shevelenko told TechCrunch that a “double-digit percentage” of visitors click on external links. Google has not yet released figures on the traffic generated through its AI-powered search results.
Google has added India-focused features to AI previews with this release. The company had in the past tested a switch that allowed users to switch between Hindi and English effects without leaving the page. This feature will also be a component of AI previews.
The company will also allow Indian users to listen to the generated responses by pressing the “Listen” button. The company commented that Indian users pay more attention to AI responses than users in other countries.
In our first tests, we found that some Hindi queries didn’t work if we replaced the sentence or word layout. We asked Google more about its technique for answering questions in Hindi. We’ll update the story if we get a response.