In a blog post that makes it easier for you to locate new and popular screens through movie trailers on the main screen of Android TV (like Elmo!), Google mentions that they will also occupy this position with content “sponsored through Media.” It’s a big chicken.
I don’t necessarily have a challenge with Google appearing teasers or previews, assuming you live under a rock and don’t know what’s popular or how to locate new programs. I see that it still doesn’t fit into the commercials, and that makes the Android TV box you paid for, a complete ad device that looks a little less like anything you have.
I’d love to tell you that we hope everything goes well and that they might not abuse it, but come on, Google is an advertising firm that makes almost all of its money promoting classified ads in new places. Prepare.