Miranda Davis of Green Bay survived a brutal attack that nearly killed her. He experienced the suicides of his father and his friend. And he fought bulimia for years.
However, out of bitterness, Davis struggled to be an example of joy and forgiveness. He took those reports and created a company called L. U. V.
“L. U. V. es the product of my core beliefs,” he said. “After many life events, I have learned that it is like this to feel loved, understood and valued. “
To do this, it has an e-commerce (www. luv-collection. org) that gives away garments and accessories that are positive affirmations of confirmation.
One of those objects, the one she thinks is the ultimate special, is a dress.
“After the attack on September 16, 2018, I was discharged from the hospital and won a gift from a women’s organization. They were unknown to me,” he said. I opened the gift to find a beautiful comfortable dress inside. As soon as I put it on, I felt so special and so loved. Almost overwhelming. “
Just as dressing lifted your spirits, you want your consumers to feel the same way. She says dressing has her superpower of love, understanding and courage, or L. U. V.
The dress is the centerpiece of the series because it helped her recover. By recounting the horrific incident, he hopes he can raise other people who might be in trouble. He also hopes to draw more attention to intellectual illness.
Recounting her experience, Davis talks about that September day when she assaulted through her partner, the father of her two children. In front of the children, while they were sitting together in his car, he cut it with a cutter before fleeing on foot.
“I feel safer now, he’s been in prison for 30 years,” she said. “But I also feel bad in a way because the explanation for why he attacked me is because he had a psychotic episode and I hadn’t identified the severity of his intellectual illness. As part of my business, I must be part of teaching others. to prevent anyone else from experiencing this.
While working with mentors in green bay’s SCORE chapter, her challenge is to mix the preference for motivating and teaching with her online store. Davis replaced the corporate style of his original style that focused more on fitness.
“I started with an online fitness page and even thought maybe I could turn it into a business, but something was missing,” Davis said. So, I deleted everything.
However, the progress of this company has given him the opportunity to create a website, upload social networks and compare the festival to find a niche. Even with the new company, she believes the hardest thing is to do anything that stands out.
Davis hopes to achieve this by incorporating its history into the sales of its products. Envision a business that will succeed and make a difference.
“I contacted SCORE because I was looking to make a business and marketing plan and I felt trapped,” she said. “I met Bob Jahnke (SCORE mentor) and he was very helpful in expanding my business model. “
It is still working on a transparent definition of what it will look like. He would like this to happen by talking, writing a book, promoting products (especially dresses), and educating other people about intellectual aptitude issues. As a fitness enthusiast, she also imagines how her love of training aerial dance and bar categories may disappear.
Davis said, “I feel like it’s a hobby I want to make a difference, and that’s what enlightens me: knowing I can make a difference. I’m motivated and confident that what I’m doing is right. “.
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She works all the time and spends the rest of the day taking care of her children and making plans for the business. Developing a marketing plan is a work in progress as you try to create an identifiable brand.
With so many different domain calls in L. U. V. , it’s hard to summarize what the company is like in a single call and logo. She is running to simplify that.
“I want a project that obviously sets my purpose,” Davis said. “I want everything to be ready, but it takes patience to get to the point where I have a niche. “
In addition to running with SCORE, hours are spent online watching professional videos and being informed. He attended an online business boot camp to receive information on how to create e-commerce and marked a list that includes things like getting a seller’s license, deciding on suppliers. and join social media.
“When I first introduced it in 2021, I was still getting up at 2 a. m. m. to study and learn,” he said. Now I’m working with SCORE and learning how to market and commercialize it. I need this company to make a difference, and when I’m older, I need to be proud of who I am and bring kindness to my community.
Tina Dettman-Bielefeldt is co-owner of DB Commercial Real Estate in Green Bay and the former district of SCORE, Wisconsin.