Today, the Church of production
Rhyu was living in Seoul when he first discovered the anti-acne powers of hydrocolloid patches. After a years-long war against breakouts, she desperately searched for anything that would relieve her acne without leaving her skin dry or irritated, and after she searched for hydrocolloid, she knew she had discovered just that. “It’s easy to use and better than the classic white or pink cream we all use for sprouts,” Rhyu recalls. “I knew more than other people needed to know about this. “product. “
With an aim to provide others with a genuine solution in their time of need, she founded Hero Cosmetics in 2017 with a single product, Mighty Patch. Round Hydrocolloid Dots helped teach the world about the functions of hydrocolloid as acne and made the adhesive available to everyone. The Mighty Patch was temporarily followed by consumers, becoming an overnight bestseller for stores like Target and Ulta Beauty, but it also fostered an industry-wide obsession with anti-pimple patches.
Since its launch five years ago, Hero Cosmetics has grown tremendously and has added other anti-acne patches and skincare products to its range. The logo sells a box of Mighty Patch every 3 seconds, and it has been the number one product in the skincare and acne categories on Amazon for several quarters. “I enjoyed seeing how our logo and products have a positive effect on people’s lives and that effect only grows over time,” Rhyu says. “We get a lot of reviews and feedback about how Hero products just replaced lives. »
For the past two years, the brand’s good fortune sparked internal discussions about an acquisition, a route its discoverer knew would help protect Hero’s legacy. That’s why his team is thrilled to have discovered a new home with Church
But beyond the bright long-term future that this acquisition holds for Hero, Rhyu hopes it will serve as an inspiration to other founders. “It’s a huge win personally, for the team, and for the customer ecosystem,” he says. “It’s also a win for entrepreneurs, because it shows that you can take a small concept and turn it into a successful, high-growth, very profitable business. “
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