It’s an undeniable equation: the more time other people spend on your website, the more likely they are to become a prospect or a sale.
So … do visitors to your site like what they see when they come to your site, or leave it after a few seconds?
Should they buy you something or give up their shopping cart before making a purchase?
Statistics show that the average Internet user spends only a few seconds on a website before deciding whether to stay or leave. This means you don’t have much time to make a smart first impression.
I know that tactics can be tricky to generate online conversions and spend time on your site.
That’s why I give you a percentage of seven professional online page marketing and e-commerce methods so that you stay longer on your site.
This would possibly seem obvious, however, many small business owners are so interested in getting leads and overreacting sales.
Whether you’re ensuring life-changing effects or telling your consumers that returns are very easy when they’re not, you’re jeopardizing your reputation and profits.
I know you will be informed about how to make your headlines sensational and make big promises, yet I maintain that it will be counterproductive if you don’t live up to the publicity you’ve created.
Instead, stick to the truth. Open and honest percentage of your product or service.
Tell your consumers how you can solve your problems, but don’t make promises you can’t keep.
A pop-up output is an inline page overlay that appears when you try to move away from a page.
You can customize the messages in the context window about what you need the user to do, including:
While some pop-ups can be very annoying, the exit intent pop-ups are different.
Because they don’t appear everywhere while other people seek to buy or read content, they attract attention without being boring or invasive.
This makes it one of the most effective corporate marketing and e-commerce methods you have to stay with others for longer.
Here is the pop-up we have lately on our website:
Who doesn’t like discounts! Give your consumers an additional incentive to be purchased or given their information.
You may well accumulate online conversions and stay with others longer if you offer visitors something like:
Our consumer Malary’s Fashion in Cloverdale BC is selling a 15% reduction on their next in-store purchase on their website. Visible on your site page as well as in a pop-up form. People who register are also added to the Malary newsletter, informing them of upcoming occasions and special offers:
According to statistics, the average abandonment rate of the documented online shopping cart is approximately 70%. People don’t shop at the last minute for a variety of reasons.
You may be browsing or think shipping prices are too high once they are updated. Or maybe they realize that there is no SSL certificate (the “s” in the “https” before its URL that shows other people that their site is secure) and they resort to a more trusted branding.
Sending an abandoned shopping cart email can be a wonderful way to generate online conversions. How it works: If you have a person’s email address, you fulfill it after dropping a shopping cart.
Many experts recommend sending the first follow-up email within the hour, reminding your guest that they still have parts in their shopping cart.
If they respond to the first email, you can send one or two more emails reminding them of the item and/or giving them a reduction or delivery if they purchase your product or service.
If you want to stay with other people longer, you want to get your attention.
Creating engaging, applicable content that fills the page with high-quality photos will interact with your visitors and tell the story of your brand.
Each page must have at least one applicable smart-quality symbol to trim the text. Note that you should not download high-resolution symbols with very giant log sizes. Optimized symbols load faster on your page, which is better for your consumers and your SEO.
Don’t be afraid to use symbols in a blog post. In an investigation of more than a million articles, BuzzSumo discovered that articles with a symbol once every 75-100 words earned twice as much shares on social media as articles with fewer symbols.
See how we do it in our publications. Or this example:
We love that one of our clients, Magic Home Staging, uses photos on a blog about interior design tips.
What do you need your visitors to do on a specific page? Every page of your site has a call to action that encourages your potential consumers to do something.
And you don’t just have to ask others to order something or buy an item.
Your methods of e-commerce and advertising marketing around calls-to-action may only include encouraging others to be more informed about a service, contacting you for more information, or contacting visitor service.
This is where A/B testing can be a valuable tool for expanding online conversions. You can check other button colors, other CTA and CTA texts in other spaces on the page to see what works best.
Ninety-two percent of marketers say video is now a component of their marketing strategy. This percentage of age increased by 78% in 2015.
Video can be one of the most challenging corporate and e-commerce marketing strategies, helping you keep other people longer and drive conversions online.
By creating a video marketing strategy, you can generate logo knowledge, obviously what you are promoting and provide others with an audio/visual CTA.
While some small business owners find it intimidating, it’s not that difficult to plan engaging video content, film it with a smartphone or laptop, and tell the world about your product or service.
One of our clients uses the video to show the stars that they will train their theater camp for young actors online.
I know it’s not easy to drive conversions online and keep others on your page online any longer. I hope those e-commerce and corporate marketing methods have dispelled some of the confusion!
Originally here.
This article written for Business 2 Community through Susan Friesen. Learn more about writing for B2C
Susan Friesen, founder of award-winning Internet progression and virtual marketing company eVision Media, is an Internet specialist, sales and marketing representative, and social media representative. Work with marketing specialists who suffer from a lack of knowledge, skills and needs to create their online business presence. As… View full profile
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