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TikTok runs an exclusive ambassador program in which it selects 12 creators at once and helps them expand their subscribers and activities in the app.
The Creators Ambassadors program, which is another of TikTok’s University Ambassadors program, has several benefits, such as travel with all paid expenses, logo links, and to verify new product features.
The six-month show presented in 2019 and is directed by Joyce Chun and Emma Gribbon, who are members of TikTok’s artistic team. Chun and Gribbon said ambassadors represented the arts network and came here with diverse origins and content styles. the first to check out the new product features, and talk to the world of creators at giant industry events and panels like VidCon.
The show aired for the time being in January, some of the members were Alan Chow (2. 6 million followers), Sarah Lugor (2. 4 million followers), Bonnie Rodriguez Krzywicki (2 million followers) and Thisaintjay (4. 4 million followers).
To be accepted, the authors implemented and went through several series of interviews with the company, Chow and his fellow author Tyler Gaca told Business Insider. They argued that the interview process, the company aimed to locate the authors who publish original content (rather than just publish trends) and run with other people who would be comfortable talking to the public and representing TikTok.
“I think the ambassador program has been a huge thing, so I can take things to the next level,” Chow said. “Just being surrounded by other creators who know what they’re doing has helped me explain the direction I need to take with my content. “
Business Insider talked to Chow, Gaca and several other program members about how they were given concern and how the program helped them grow and make money.
Chow said that on the show’s first weekend, creators across the country flew through TikTok to Santa Monica, California, to make a stopover at the newly opened workplace in Culver City.
“We went to Disneyland,” he said. We discovered TikTok and its other features, and learned from other more productive practices. “
Gaca, who has 800,000 subscribers, said his favorite delight as ambassador in February, when TikTok sent him to New York Fashion Week.
“After that, the opportunities presented made me take things much more seriously,” he said. “Having TikTok say they see leads in you and need to see you grow definitely made me feel special. “
TikTok’s built-in monetization features remain limited, however, there are a number of tactics for TikTok’s hit stars to take effect through paid song integrations, logo offerings, app marketing and other methods.
Cosette Rinab, a senior at the University of Southern California and 2. 3 million subscribers at TikTok, told Business Insider in January that running with TikTok directly helped her grow her business and secure sponsorships with brands like Bumble, Hollister and Universal.
Chow said the show helped his spouse with logos such as Adobe, Reese’s Puffs and DoorDash, adding that promoting the logo had its main source of income.
“I’ve had a lot of really interesting logo commercial opportunities that came through TikTok, the Ambassadors program,” Chow said, especially when she met Alicia Keys.
“She was selling her new song ‘Underdog’, and they invited me. I got to do a laugh video with her on the song, and it was the highlight. “
In general, influencer “ambassador” systems provide a small organization of creators with more resources and access to a business (such as events). Many ambassador systems only offer free gifts or exclusive access to events. Among the most important are the Sephora ambassador program #SephoraSquad, Fenty Beauty TikTok ambassador program, and Lululemon brand ambassador program.
For TikTok, the merit of having a program like this is the direct relationship between the company and its users, which is for feedback on the product or community, the corporate said.
Chow stated that he spoke regularly with other ambassadors and that as a member he had spent time learning to paint with brands and receiving recommendations on how to edit and define what to publish.
“Before the exhibition, I was doing nice trends, dances and videos,” Chow said. “But joining the program has helped me be transparent about what to focus on. Many other people in the app simply create fashion videos that go through the stream, but if you can create a type of comedy you do, or some kind of fashion you’re known for that exists outdoors. of trends, so I think that solidifies you as a designer. “
For more information about TikTok and the influencer industry, see these Business Insider articles:
A TikTok star with 880,000 fans explains how he wins and how much he earns
TikTok influencers reveal all the tactics with which they make money despite the limited monetization features of the app
TikTok university influencer with 1. 6 million subscribers explains how much it earns and its 3 most sensitive revenue resources
Addison Rae is the world’s best-paid TikTok star, according to Forbes, and shared her story to fame.