Although the music industry has become more inclusive since 2020, there is still work to be done. It is imperative that the guardians do their studies and use their powers for good, placing the duty of education in the hands of the whites. other people. It’s not just about bringing together several different artists in one program. It’s not just about reclaiming diversity but about not providing equal opportunities to women, other people of color, and LGBTQI people. That’s why music administrators Evange Livanos and Zack Zarrillo, co-founders of Alternate Side, are at the forefront of supporting diversity and inclusion within the alternative, rock, indie pop, and steel scenes.
The company is made up of all types of artists, with the majority of the roster being made up of LGBTQI talent, other people of color, and Gen Z artists. The full-service music company has a diverse roster of platinum and gold talent with a combined catalog of over five billion streams across the aforementioned stages. Some of the constituent artists include Cavetown, Addison Grace, Chloe Moriondo, Citizen, Hot Mulligan, Meet Me @ The Altar, Coco.
Alternate Side was founded in 2019 with the purpose of “providing a home for artists who want a platform for their talent,” says Livanos. She previously founded and owned Synergy from 2012 to 2018, a full-service control company providing tagging and editorial services. According to Zarrillo, Livanos turned him into a business partner and reinvented the corporate. It was the same list, but the philosophy was replaced because times had changed, and they followed it. , cis male pop punk bands on tour, which was what was happening in 2012. As the two evolved as managers, they set out to diversify the roster.
Zarrillo says they can build a network for their artists and audiences, starting with artists selling just 50 tickets to help them sell up to 500,000. In addition, the duo has the privilege of working with a diverse team, allowing them to be informed from their reports, what they think, and what artists need to celebrate in order to better serve them and the artists of the future. An example of how they can inform themselves from talent reports is the not unusual challenge that many of their trans artists face: the U. S. states are not the only ones facing the world. U. S. citizens have passed punitive laws against the LGBTQI network.
“We need to move more to Florida now,” he says, Zarrillo. Es more vital than ever to move to Florida and act as much as possible on behalf of those communities, especially when they face adversity.
As for how to help those artists grow, Livanos says audiences can introduce other artists by performing themselves, buying tickets, buying merchandise, posting about talent, and interacting on their social media. When she attends an exhibition with a varied schedule, she says that representing and introducing artists by buying tickets, buying merchandise, and publishing articles about them helps them gain visibility.
The inclusive music society is proving to be at the forefront of replacement in the scene of choice for young people. In addition, their roadside projects for LGBTQI artists involve sensitivity to the type of acts they align with, as well as open-mindedness of the audience, demographics, and much more. Alternate Side shows how minority artists need sensitivity and the communities they find themselves in to be well-educated: managers will have to fight harder to identify them and make sure they are treated as equals in their careers. The company also provides artists with monetary intellectual fitness tools and comprehensive career and life counseling to achieve long-term success, whether in their music careers or in their overall personal development. This is something that other asset managers who don’t have such diversity on their list tend to focus less on.
“I think the desire of a number of artists to be very careful about who they align themselves with, what kind of tours they do and who they collaborate with, because I think there’s more scrutiny on them than there is on their own white cis organization. “There are men in an organization,” Livanos says. You have to be more sensitive about who you align them with so there’s no excuse for other people to want to hate them. “
“I think it’s incredibly vital to fight to get our artists involved in festivals and tours where they might not be noticed first,” he adds. “I think rock was the last genre to branch out. Look at pop, rap, it’s with other types of artists. But rock is still necessarily masculine and white. We have a lot of artists who break the mold, which is really cool. We painted very hard to give them the platform to get into the mainstream.
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