Dubai: The Indian Cricket Control Board (BCCI) has put in place a ”Plan B”, said Chairman Sourav Ganguly in reference to the discussion of a crisis imaginable that the Indian Premier League is lately behind the suspension of its title – sponsorship deal with Chinese cell phone company VIVO this year. IPL 2020 is scheduled to be held in the United Arab Emirates from 19 September to 10 November.
BCCI and VIVO had to suspend their IPL partnership on Thursday amid a clamour for boycotting Chinese products in the wake of the Farcical of the Chinese-Indian border.
Name sponsorship represents a significant portion of IPL’s advertising revenue, part of which is similarly shared across the 8 franchises. VIVO won sponsorship rights for the IPL name for five years from 2018 to 2022 for a reported amount of approximately 440 million rupees (215 million dirhams) consistent with the year.
“BCCI is a well-forged foundation: the game, the players, the directors in the afterlife have made this game so strong that BCCI can handle all those problems,” Ganguly said in a webinar, organized through the educational e-book editors S Chand Group.
Ganguly stated that BCCI had a “Plan B” for such situations. “You keep your other functions open. It’s like Plan A and Plan B. Other sensible people do it. Sensible marks do. Sensible corporations do,” said the former Indian captain, considered one of the most productive managers of Indian cricket. History.
“I call it a currency crisis. It’s just a little noise,” Ganguly said. The BCCI will publish an “expression of interest” in search of a sponsor and the names of at least 3 companies: Amazon, Byjus and Dream XI are circling.
When asked about the BCCI’s resolution to move forward with the third edition of the Women’s T20 Challenge in the United Arab Emirates, along with the IPL from 1 to 10 November, Ganguly said it is a component of the Council’s commitment to make cricket an egalitarian sport. “At the last two World Cups, our women have shown what they are capable of. Smriti Mandhana, Harmanpreet Kaur have been big names,” he added.
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