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Horror master Jason Blum is reviving “The Blair Witch Project” for Lionsgate.
It’s a fitting match because Blumhouse is known for its low-budget counterterrorism strategy. And the original “Project Blair Witch” was of such minimal value that it has become one of the highest-grossing films of all time. Blumhouse is the mind of the hit franchises “Paranormal Activity” and “The Purge,” as well as new hits like “M3GAN” and “Five Nights at Freddy’s. “Blumhouse’s films have grossed about $6 billion at the global box office, and that’s without spending as much money. a lot in production costs.
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The announcement was made at CinemaCon, the annual film screening taking place recently in Las Vegas. This film marks the first in a multi-frame deal with Blumhouse that reimagines horror classics for Lionsgate. Blumhouse, who has his first deal with Universal Pictures, recently collaborated with Lionsgate on “Imaginary,” a mystery about a sinister teddy bear from his formative years.
The main plot points have been revealed, but Adam Fogelson, president of Lionsgate Motion Picture Group, called the film “a new take on Blair Witch that will reintroduce this horror classic to a new generation. “
“I’ve been very lucky to work with Jason many times over the years. We forged a strong relationship on “The Purge” when it was at Universal, and introduced STX with their movie “The Gift. “”This genre that the Blumhouse team has,” Fogelson said in a statement. “We couldn’t be happier to work with them on this task and other tasks we hope to reveal soon. “
Blum will partner on the new “Blair Witch” with maker Roy Lee, who in the past produced the “Blair Witch” reboot in 2016. The original 1999 “Blair Witch Project” is said to be based on the true story of 3 student filmmakers who go missing while filming a movie about the legend of Blair Witch. It grossed a whopping $248 million and spawned two film franchises. Lionsgate recently operates a Blair Witch-themed escape room in Las Vegas, called Blair Witch Escape.
“I’m very grateful to Adam and the team at Lionsgate for allowing us to play in their sandbox. I’m a big fan of the ‘Blair Witch Project,’ which brought the concept of discovered horror footage to the general public and has become a genuine cultural phenomenon,” Blum said. “I don’t think there would have been ‘paranormal activity’ if there hadn’t been a ‘Blair Witch’ first, so this happens to be a special opportunity for me and I can’t wait to see where it leads. “
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