Today, Jason Kilar, CEO of WarnerMedia, rocked the upper eche stages of the AT-T-owned media company, bringing in combination all of Warner Bros’ film, television and broadcast content. ‘Ann Sarnoff. The radical restructuring includes expanded daily work for HBO’s Andy Forssell max and HBO’s Casey Bloys and the departure of WarnerMedia/HBO executives Max, Bob Greenblatt, Kevin Reilly and Keith Cocozza.
As with any primary consolidation, there will be a domino effect. In his memorandum to staff today on restructuring, Kilar spoke of “reducing the length of our equipment, our diapers and our entire workforce.” There is a strong hypothesis that more restructurings will take place at lower levels, as well as primary redundancies, which would exceed 500 employees on Monday. I raised the factor during an extensive interview with Kilar about the objectives of the new structure, its assessment of the launch of HBO Max and the company’s streaming strategy in the future, how long WarnerMedia will remain in the linear television sector, if Warner Bros. he will continue to release films like Tenet in theaters and whether the company would be interested in buying cinemas.
Here’s what Kilar had to say about the ever closer layoffs:
In Kilar’s memo that reveals the control settings that simplified the look of the company’s content, eliminating several more sensitive layers in HBO Max, Kilar presses the importance of the transmitter to the company. Here’s more information on what you need to accomplish with restructuring:
Hbo Max’s expansion will be one of the global expansion plans. CNN is also noted as a key detail of this, along with WarnerMedia’s interactive business, said Kilar, which provides primary accessories to the wired data network:
“I think your ceiling is very high, and I support a lot, a lot, the news and data around the world,” he said. “And, frankly, we have the most productive logo in the world on CNN when we look at the traffic of the online page and the power of the logo. In addition, we have a very robust interactive team of approximately 2,000 software developers who tell interactive stories; the opportunity to global with this is also very, very good.
WarnerMedia’s transition from a wholesale business to a consumer-focused business, with a direct-to-consumer approach, does not necessarily mean that Warner Bros. films. would ignore the cinemas, Kilar said. Like other pandemic studies, which closed theaters, Warner Bros. switched directly to premium VOD with Scoob. Kilar said the company’s film distribution strategy will evolve, but that cinemas will remain a must-have.
Given today’s resolution to finaly the 71-year consent decrees limiting primary school participation in the exhibition process, would WarnerMedia be interested in buying movie theaters? “I didn’t plan anything to buy movie theaters,” Kilar said.
With an exposure to the edge of the abyss, an ideal decree, a symbolic thumb in the eye
When Kilar joined WarnerMedia, HBO Max was in its final pre-launch phase, and he had said at the time that “I would be there to get water and food for other people in construction and inspire them.” Two months after deployment, that’s how you evaluate it.
“I’m very pleased with the launch for a number of reasons,” he said. “There were no technical errors. Often, when you post something as confusing as a SVOD service, you will have disruptions when you post it. This has happened with many other corporations before us. The fact that we present it in a clean and solid way is a great honor for the technical team that made HBO Max a reality. I am also very satisfied with the user’s delight in addition to the variety of content, which is obviously very difficult to reflect if you are not WarnerMedia. »
HBO Max had an “impeccable” release, says John Stankey, CEO of AT-T, attracting 4.1 million tickets and crushing HBO now
Kilar did not give the main points about possible policy adjustments for the platform, but noted: “We have the opportunity to do attractive things in terms of advisory algorithms, device learning, customization, search, multiple devices. There are so many smart things you see.
An initial impediment to HBO Max was the lack of distribution agreements with Roku and Amazon Fire TV. Expanding the scope of the platform distribution is a priority, Kilar said. “Absolutely, we’re not going to prevent until we’re on every single plane on the planet,” he said. “We have a start between Google, Apple and Samsung. Array… I think we will finish concluding these [additional distribution agreements], but it is obviously an economic function.”
While the linear television sector, especially the one funded through advertising, has faced major challenges, Kilar is not intended to quit and believes that the company’s networks can be just for all of its competitors.
“I think I see two things, ” he said. “First of all, those linearly distributed linear networks, and I mean the cable system, satellite systems, are very giant corporations because there are many consumers who need the content delivered that way. So, of course, let’s go take a look at that. We’re going to innovate, and we’re going to do it for a long, long time. I bet we’ll be the last to stay in this environment, because it’s a big deal.”
While maintaining linear distribution for HBO and the Turner network, WarnerMedia will also continue to expand its virtual footprint with a strong presence on HBO Max.
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