Scooter Braun, one of the music industry’s most prominent artist managers, has said he is officially done with the management, stating his preference for spending more time with his family and devoting more time to his role as CEO of entertainment giant Hybe America. It comes at most a year after rumors began circulating that she was parting ways with longtime clients Justin Bieber and Ariana Grande.
Braun, 42, whose managerial career took off in 2008 when he discovered a clip of 12-year-old Justin Bieber online, announced Monday that he would no longer work as a manager for his company SB Projects and would hand over his client lists. Allison Kaye and Jennifer McDaniels.
Braun said he was preparing to retire from control for about two years, but made the final decision last summer, when one of his “biggest customers and friends told me he wanted to spread his wings and take a new direction. “”Instead of feeling hurt, I saw it as a sign,” Braun said in a statement published via Variety.
Braun’s career in the music industry spans more than two decades and includes managing big-name artists, Schoolboy Records, and founding Ithaca Holdings, an investment company that later acquired Big Machine Records and, with it, the masters of Taylor Swift’s first six studio albums. .
In August, rumors circulated that Braun had parted ways with his biggest talents, adding Grande, Beiber, Demi Lovato and Idina Menzel, and it later emerged that Grande and Lovato had signed with Brandon Creed’s Good World Management and Bieber’s wife, Hailey Baldwin. , taking a bigger role in managing your career.
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“I never saw how this bankruptcy would end, damn it, I never saw that happen,” Braun read. “But it is. And I will cherish every moment. I made my plan. . . but it turns out that I prefer God’s plan.
Braun began working as a marketing manager at So So Def, the label owned by Jermaine Dupri, at the age of 20. In 2007, when he was in his twenties, he started an entertainment and marketing company called SB Projects. The following year, he met with Bieber and became his manager and helped him land his first record deal. She called for the representation of popular teen artists such as Bieber, Lovato and Grande, and produced the documentary projects “Never Say Never” for Bieber and Lovato. “Dancing with the Devil”. In 2019, Brain-founded holding company Ithaca Holdings, which includes SB Projects, acquired Big Machine Label Group in a highly publicized $300 million deal. Two years later, South Korean entertainment company Hybe (the company that popular Korean band BTS) merged with Ithaca Holdings in a billion-dollar deal. Braun has been the CEO of Hybe America ever since.
The acquisition of Big Machine Label Group sparked a very public feud between Braun and Taylor Swift. The contract under which she recorded her first six albums gave Big Machine the rights to her master albums, and despite Swift’s claims that she “begged” to buy the masters from Big Machine, they were never given to her. sold. Instead, the label was sold to Braun, who, according to Swift, spent years harassing her and orchestrating some of her most embarrassing moments. “Now Scooter has stripped me of my life’s work, which I had no chance to buy,” Swift said. “Basically, my musical legacy is about to fall into the hands of someone who tried to dismantle it. ” In 2019, Swift announced that she would re-record all of her original albums and that she would own the masters herself. A few months later, Swift accused Braun of stopping her from performing her old songs in a medley at the 2019 American Music Awards and said the music was not allowed to be included in a Netflix documentary about her. Array. She said Braun and Big Machine told her she would do it. She would only be allowed access to her old music if she promised to cancel re-recording plans and completely avoid talking about her original music. He released the first re-recorded album, “Fearless (Taylor’s Version)”, in 2019 and has since released “Red (Taylor’s Version)” in 2021, “Speak Now (Taylor’s Version)” in 2023 and “1989 (Taylor’s Version)” “Array ), also in 2023.
Braun is credited with brokering the 2013 deal between Kanye West and Adidas that later led to Yeezy. West left Nike to shape the partnership, which led to the launch of the Yeezy Boost 750 and Yeezy 350 in 2015. The deal was extended in 2016 and the Wave Runner 700, one of the line’s most popular Yeezy shoes, debuted in 2017. It continued until 2022, when Adidas severed ties with West due to his anti-Semitic comments about Jews in interviews and social media posts. Adidas announced that it would donate $150 million from sales of its footwear line to teams fighting anti-Semitic hate. At the time of the split, Adidas’ Yeezy inventory was worth $1. 3 billion after its partnership with West ended. Adidas announced earlier this year that it would put Yeezy’s remaining inventory up for sale.
Braun Scooter Officially Steps Down Control (Variety)
Are they Scooter Braun customers? Rumors arise about Ariana Grande, Justin Bieber’s former manager (Forbes)
How Scooter Braun Built One of the World’s Most Successful Asset Control Companies (Forbes)
Bieber and beyond: the evolution of the Braun scooter (Forbes)
BTS made $200 million from Hybe. Now, Ariana Grande and Justin Bieber are benefiting from the Scooter Braun deal. (Forbes)
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