Oscar-winning actress Reese Witherspoon will show off her clothing line, Draper James, at Kohl’s branches next year.
The exclusive collection, Draper James RSVP, will debut in February at 500 outlets and on Kohl’s e-commerce site. At 300 of the outlets, the Southern-style logo will occupy an expanded demo alongside the new Sephora in Kohl. points of sale, according to a Tuesday press release.
Witherspoon introduced Draper James in 2015. Inspired through his Southern heritage and education in Nashville, the logo focuses on “classic American fashion rooted in elegance, grace and charm. “
The Draper James RSVP collection features “classic styles with a touch of fashion”, with a collection of women’s dresses, structured blazers, jumpsuits, blouses and cardigans with buttons, such as seasonal skirts, bubblers and capris.
A first comic strip of an RSVP design by Draper James. Credit: Kohl’s Corp. ” We have been fortunate to have brought Draper James into a glorious and unwavering consumer organization to date, but with our expansion into Kohl’s, we are excited about the opportunity to bring draper James’ unique southern flavor to millions of more consumers across the country,” the company said in a press release. We believe Kohl’s consumers will love how our women’s garments feel safe, fashionable and are made with beautiful, easy-to-wear transition pieces from our collection. “
Draper James owns five retail outlets in the United States, in addition to Nashville; Lexington, Kentucky; Atlanta; Houston and the Mall of America near Minneapolis.
The Witherspoon logo is one of many big names the Menomonee Falls store has added to the combine over the next year as it reinvents its women’s category to appeal to a younger visitor base. changing and challenging apparel retail environment.
In the fall, Kohl’s initiated a massive deal with San Francisco-based good-looking retail giant Sephora, which opened retail stores at two hundred Kohl’s retail stores, adding six in southeastern Wisconsin. Other new spouse brands come with Tommy Hilfiger, Calvin Klein, Cole Haan, Eddie Bauer, TOMS and Dodgeville-based Lands’ End.
“When we make the considered decision to upload a new logo to our exclusive portfolio, it is critical that the product line not only fills a void, but also provides significant differentiation to our existing assortment,” said Doug Howe, Kohl’s director of vending. “That’s the case with Draper James. “