Just a few months ago, he saw other people dressed in a mask in real life or on television. Aside from the fitness professionals who practiced the surgery, there was very little reason for the maximum to wear these masks.
But if you were a modern Rip Van Winkle that woke up in August 2020 after falling asleep at the end of December 2019, you’d wonder what’s going on. Suddenly, you can’t walk into a supermarket or mall without covering the back of your face.
The truth is that dressing in a mask greatly reduces the threat of COVID-19. This means that until something older happens or a cure is discovered, most of us will have to wear a mask in public until about 2021.
For advertising creations, this scenario presents an enigma. You can’t feel the moment if you don’t mention the pandemic. However, the advent of the theme threatens to monopolize your 30 seconds of air time. But showing up full restaurants and crowds of other unmasked people is also anachronistic.
It should be noted that the existing YouTube rating for classified ads does not come with any mask in any run. Two of the next 3 ads succeed and manage to convey the message (use a mask!) With a winning style:
Walmart ‘Back to School’. To the sound of the Oldie of the Temptations. “Get ready,” this ad features a face-to-face mask. It’s a bit like any other BTS ad, because of the message: “Anyway, we’re here for you.”
Domino’s “Car Delivery.” Perfect for our current circumstances, Domino’s promises contactless deliveries. In this ad, a Domino worker drops the pizza into the car’s tailgate.
Snickers “First Visitors”. Finding a little humor in our current situation, the Snickers logo illustrates a common 2020 error: is the montage in the user or Zoom?
I am an experienced journalist in advertising with a penchant for technology. I have also witnessed first-hand radical adjustments to the media landscape for the past two or three years.
I am an experienced journalist in the advertising industry with a penchant for technology. I have also witnessed first-hand radical adjustments in the media landscape over the past two or three decades. I was the ultimate editor of Brandweek of Adweek and Mashable’s founding advertising publisher. My paintings have been published in the New York Times, the Washington Post, The Economist and elsewhere. My interests come with technology, marketing, media and dogs. My favorite movie about the advertising industry is How to advance in advertising and my favorite TV screen is, of course, MadMen. I live in New Jersey. You can register for me at [email protected].