If you’re wondering where all the romantic comedies went, the answer is simple: streaming services. However, late last year, audiences had the rare opportunity to see a romantic comedy in theaters with Sydney Sweeney and Glen Powell’s Anybody But You, which generated advertising profits. The film is an exception for the genre, so it explains why, given the director’s recent comments about its release on the big screen.
Will Gluck is a seasoned filmmaker who has seen two of his previous romantic comedies released in theaters (Easy A and Friends With Benefits). Speaking to The Hollywood Reporter about the procedure of making Anybody But You with Columbia Pictures, he shared his intentions to bring it to theaters from the beginning, while also saying the following:
It was a kind of war to convince everyone. I just had to explain how smart the characters in the movie are and how much of an impact a theatrical experience could have.
Fortunately, Will Gluck was surely right. Anybody But You ended up earning $220 million internationally, against a budget of $25 million, which is a huge win. What’s more, it only made 11% of its domestic profits in its first weekend, which meant it had the legs to remain popular at home. theatrical excursion through word of mouth, while many videos make their biggest profits in their first weekend.
While reviews of the film were combined, adding CinemaBlend’s review of Anybody But You, audiences had a great time. It’s especially helpful that Sweeney and Powell are two of the hottest young stars in movies right now, between Powell’s role in Top Gun: Maverick along with Tom Crusie and Sweeney’s viral role in Euphoria as Cassie. The two leads even relied on rumors of an affair before the film. Powell admitted to this clever marketing approach in April, saying that it “worked like a charm” and that Sydney Sweeney “was very smart. “
Anybody But You did so well that they even asked Sydney Sweeney about a sequel, which made her very embarrassed. The romantic comedy follows many films based on Shakespeare’s plays that do not include a simple use of the “you”. Employing Shakespeare as inspiration has also worked for many wonderful romantic comedies over the years, from 10 Things I Hate About You to She’s the Man. In the case of Sydney Sweeney’s film, it is loosely based on Much Ado About Nothing.
Hopefully, the good fortune of Anybody But You has encouraged Columbia Pictures and other studios to greenlight more star-studded rom-coms for the big screen. There’s nothing like laughing with strangers at the movies. You can watch Anyone But You now with a Netflix subscription.
Sarah El-Mahmoud has been with CinemaBlend since 2018 after graduating from Cal State Fullerton with a bachelor’s degree in journalism. At school, she was editor of the award-winning school newspaper The Daily Titan, where she specialized in writing and editing feature films and profiles. , and coverage of arts and entertainment, adding his first encounter with film reportage, with a telephone interview with Guillermo del Toro for the award for Best Film, The Shape of Water. Now she covers television and youth movies, as well as a lot of horror. Webslinger of words. All of her writings can be read in Sarah Connor’s voiceover in Terminator 2.
Natural Born Killers: A History of the Feud Between Oliver Stone and Quentin Tarantino Over the 1994 Film
How Taylor Swift Would Have Dealt With Blake Lively’s BTS Drama: ‘Taylor Knows How To Handle Backlash Better Than Anyone’
I think about Lee Jung-jae’s role in Star Wars’ The Sidekick, and I have to communicate it.
Cinemablend is from Future US Inc, a leading global media organization and virtual publisher. Visit our corporate site.