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The president of TKO comments on WWE’s move to Netflix.
In January 2025, WWE Raw will arrive on Netflix, marking the first time since Raw has disconnected from linear cable and streaming.
Speaking about TKO’s quarterly monetary call, TKO President Mark Shapiro commented on the move.
“Don’t underestimate Netflix’s game, in the sense that Netflix’s deal for WWE is first and foremost a matter of discovery. New audiences, new viewers, informal viewers. You’re turning that first page and WWE will be fine. Now, it is being promoted and marketed. It’s a totally new audience for us. People who are already WWE enthusiasts, it will be an assembly with us that will be a genuine platform to Discovery. us in terms of fees and sponsorship. “, he said.
WWE has generated increasing profits over the years thanks to venue fees for PLEs and expanding its sponsorship portfolio through eye-catching sponsors around the ring and on the mat.
Elsewhere in the call, Shapiro commented on the fact that Nick Khan was doing short deals for WWE. You can find his full comments by clicking here.