In 2013, Croatian Australian Filip Eldic and his University of Adelaide friend Emil Davityan sought to create the world’s first mobile toll smartphone app, so that when other people went to the toll booth, they would pay their tolls.
Gps and Google Maps were not accurate enough, as Eldic and Davityan needed to perceive when someone entered a safe road lane while that person’s phone was locked in their pockets. Geolocation had to be accurately enough without emptying the battery too much, so that they could rate the transportation of those invoices.
“The biggest challenge we had was that there was no generation of locations on the planet that could simply drive our solution,” says Eldic, who on the under-30s list in 2016.
Instead, Eldic and Davityan steered it towards creating a SaaS location platform, which aimed to expand into spaces such as fast food restaurants (QSRs), retail and transportation.
Earlier this month, Bluedot, the two co-founders, earned $9.1 million in B-Series funding directed through Autotech Ventures. Other investors in the cycle come with existing investor Transurban and new investors Forefront Ventures, IAG Firemark Ventures and Mighty Capital.
Bluedot works with a software progression kit that connects to smartphone apps. Once the software has been incorporated into the smartphone app and the visitor has downloaded the app to their cell phone and allowed the app to use their location, the company can perceive when a visitor enters a fast area.
This domain is explained by simply zooming in on a map and drawing a virtual line called geoline. When a user crosses this line, Bluedot can cause any action on the phone, such as sending messages or billing payments.
Currently, 75% of Bluedot’s consumers are in the QSR space, with consumer brands such as McDonald’s, Kentucky Fried Chicken and Dunkin’ Donuts.
The way Dunkin Donuts uses the Bluedot generation is to force the so-called frictionless drive-through. Instead of consumers ordering, driving to the entrance, and waiting in a row of cars, Bluedot generation allows them to minimize queues by identifying when the visitor arrived at the speaker, and when they arrive at the window, the order is in a position to be contactless. Pick up.
According to Eldic, the company has noticed a 2500% increase and the adoption of the number of users it serves and the maximum of this increase has occurred since the onset of the coronavirus pandemic.
“We see our generation as a strategic reaction to some of the constraints facing covid-19 in the world,” says Eldic, who lately is the company’s CEO.
Bluedot’s other consumers come with the On The Run fuel station chain, the Volta Charging electric charging station network and the Australian toll road operator Transurban.
The company, which started in Melbourne and opened offices in San Francisco in 2015, has lately 30 full-time employees and its previous equity circular funds $5.5 million in Serie A in 2018.
Canopy news and Forbes Under 30. Originally from Skopje, Macedonia, I earned a double degree in film and journalism from Chapman University in California, and a
Canopy news and Forbes Under 30. Originally from Skopje, Macedonia, I earned a double degree in film and journalism from Chapman University in California and a master’s degree in journalism from Columbia University in New York. While on the West Coast, I did an internship for Appian Way Productions by Leonardo DiCaprio, the Creative Artists Agency (CAA), and worked as a foreign correspondent for a Macedonian national newspaper. Twitter: @igorbosilkovski