Thousands of music lovers from all over the world attend Miami Music Week, one of the most anticipated events in the electronic music industry. This seven-day festival is well known for its variety of activities and parties that attract some of the biggest stars in electronic dance music. . Miami Music Week offers a variety of music to suit all tastes, from deep space to techno and Latin-inspired sounds.
We traveled to Miami specifically to locate anything that was rooted in the culture. In a project to help the festival’s black community, we discovered exactly what we expected in the space music industry. If you’re wondering why space music, this is a short history lesson.
In the black community, especially in Chicago in the early 1980s, dance and space music was popular. Frankie Knuckles, the godfather of space music, pioneered sound that spread globally. tributes to albums through artists like Beyonce and Drake.
Although space music’s roots can be traced back to black culture, the electronic music scene has not welcomed other people of color in the decades since its globalization.
While black artists continue to face an uphill war for popularity and visibility, diversity is rarely just about music. It’s also about creating a welcoming and inclusive environment for everyone. This means taking steps to make sure other people from all walks of life identify and feel respectable at festivals.
During Miami Music Week, W Hotel Group embarked on a quest just to provide a welcoming environment for its guests, but also to pay homage to the space genre and the many versions it has fostered over the years.
In an effort to the origins of space music, W partnered with Deep Root Records, one of the few dance music record labels one hundred percent owned by blacks, bringing various subgenres of space music to the world.
With the motto “straight from the roots,” Deep Root Tribe, a department of the label, provides space music with an herbal flavor and songs that come with elements of the world. It draws attention to a different side of space music.
During Miami Music Week, Carly Van Sickle, Senior Director of Global Brand Marketing for W Hotels Worldwide, sat down to communicate W’s plans to expand the advent of house music in their venues globally and how they intend to engage with it in an original way. camino. público.
Van Sickle said it was his duty to make sure the brand’s sonic identity came to life. The overall purpose of the festival week is to create unique events through collaboration with different creatives.
W South Beach Miami hosted events with high-profile tastemakers and influencers, Diplo and Haitian-born DJ and manufacturer Francis Mercier, founder of Deep Root Records.
The festival’s lineup attracted a global audience, with other people from around the world coming to Miami to revel in the festival’s unique culture. Although music was the catalyst, the week’s festivities involved more than just evening dancing.
Miami Fl: Private dinner held at Irma’s W South Beach on March 22. In partnership with Senza Fine
The first night included a personal dinner at Irma’s W South Beach on March 22. In partnership with Senza Fine, the hotel presented a gastronomic delight sponsored through Volcan De Mi Tierra Tequila and courtesy of DJ Tennis and Carlita.
The next morning, Ahana Yoga held a yoga class on the beach to start the day, which she then followed through a breakfast blender with space music and snacks for brunch.
“One of the things we’ve talked about is wellness in the music space. We really need the community, that’s why we have incorporated the experience of yoga. We’ve focused on what we can do to attract other people. outdoor combination of parties,” Van Sickle said.
The week’s events included an exclusive slate of activities, but the most impressive was the determination to showcase emerging black talent. The event aimed to inspire and showcase up-and-coming artists.
Miami Fl: W South Beach’s WET Deck presented “Deep Root Tribe,” a MiamiArray afro-house music event. [ ] Music Week 2023
On the night of the moment, the WET Deck at W South Beach hosted “Deep Root Tribe”, an Afro-House music event. Countless EDM stars, Major League DJz,
Van Sickle says this week’s main focus was making sure the W participated in various musical and cultural events that took place this year. Deep Root Tribe and the logo are participating to bring black excellence to the dance music scene through their partnership. .
“The Deep Root store was an eclectic way to do this, not least because of its unique sound. They concentrate on Afro House and a combination of Jungle House. We looked to find the best partner and thought it would be an herbal selection. as its primary purpose of diversity and inclusion is very vital to the mission of our logo. Miami Music Week is one of the many occasions we will bring Deep Roots to. We have been in verbal exchange with them for a long time and this is just the beginning of our marriage. We’ll be at 66 sites, adding overseas,” Van Sickle said.
When it comes to fostering a sense of network and connection, the importance of varied music programming can help create a more inclusive and engaging festival party by allowing other people from different backgrounds to join and enjoy the music, as other people naturally come together. your sharing. For those looking for a transformative experience, the festival can broaden a person’s horizons and spread them to other cultures and ideas.
The logo takes steps to make other people of all backgrounds and identities feel welcome and included, regardless of race, gender, sexuality or ability.
Miami Fl: W South Beach’s WET Deck presented “Deep Root Tribe,” an occasion for Afro-house music Miami. . . [ ] Music Week 2023
“W is a logo in which everyone is welcome. We need other people to feel comfortable, safe, to feel that they can express themselves and accept their individuality. We need other people to broaden their mindset when they think about W and the reports we offer. Van Sickle added.
The logo has worked hard with local businesses and organizations to create a positive effect on the local community.
The week of the occasion ended with a panel presented through FEMME House. The panel was moderated by FEMME House co-founders LP Giobbi and HERMIXALOT, who discussed creating opportunities for marginalized communities, creating spaces for diversity, and building an “authentic community” in music.
The panelist presented an influential list of music and media leaders.
A small commercial combo took up position in room W to crown the festivities. Panel participants had the opportunity to interact with the panelists privately for a satisfied hour.