Netflix has introduced a new logo crusade in 27 countries with the slogan “One Story Away”.
In a blog post Thursday, the brand’s vice president, Eric Pallotta, wrote, “The stories are powerful. The TELEVISION screens and videos we watch bring out all sorts of other emotions, give us perspectives never before noticed and even bring us closer. “
A YouTube ad featuring the crusade (see it above) uses the red “progress bar” of online videos as a visual link between screens like When They See Us and The Crown and movies like Marriage Story and Rome. The crusade is due to the fact that the initiative has been underway for almost a year, before COVID-19, which saw the streaming giant upload 26 million subscribers.
Bozoma St. John joined Netflix in June as marketing director after a two-year era at Endeavour. Although “One Story Away” is her creation, she is said to be a great advocate for it.
In addition to the online video, which will be located with other voiceover languages around the world, the crusade will involve billboards in cities such as Toronto, London and Tokyo.
The word “a story,” wrote Pallotta, first made an impression when one of his colleagues used it in the hallway a few years ago. “It’s been in my head ever since,” he said. “These words perfectly sum up the storytelling hobby that is at the core of what Netflix, and the creators we paint with around the world, seek to bring to our members. “
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