Social media platform X (formerly Twitter) will release a “major council rules update,” according to a Nov. 11, 2023, post through its owner, Elon Musk.
The update aims to “bring to light smaller accounts and posts” outside of users’ networks of friends and followers, allowing them to locate accounts that fit their interests and that they may not have found in their own circles. At the same time, the update would also introduce smaller creators to a wider audience.
“As always, this will be open and subject to constant improvement,” Musk added.
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The update is part of X’s overall evolution towards a content-centric platform. In April 2023, the platform introduced Subscriptions Creators, a program that helps eligible content creators earn a monthly revenue stream from the content they create. Under this program, X users can pay the platform to subscribe to those content creators, giving the creators the opportunity to make a living from their content on the platform.
In the same vein, the platform’s ad revenue sharing program, introduced in February 2023, also aimed to help users make a living directly on X. Under this program, eligible premium subscribers were required to earn a percentage of the earnings from the bio-impressions of verified users in the displayed classified ads. in replies to content posted on the platform. The first earnings invoices for content creators were issued in July 2023.
Other efforts to aid content creation on the platform include a “Featured” tab, which allows Blue subscribers to display their most productive posts in an engaged feed on their profiles. X also recently expanded the capacity for long-form posts to 25,000 characters and added new video feature updates for the user to delight in the platform’s content.
At the same time, X has also redoubled its efforts to attract advertisers to the platform. In August 2023, it signed an agreement with global media measurement and optimization platform Integral Ad Science (IAS) to supply logos with enhanced security tools. The partnership provided advertisers with IAS’s pre-bid logo suitability and protection product across the platform. With this, marketers can reap the benefits of further optimizing their quality media investments.
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“Expanding our partnership with IAS gives brands a new point of coverage and transparency as they continue to grow in X. “
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