The term athlete empowerment is primarily used when an athlete in a team game uses his influence to dictate a favorable end result for himself, for example, by forcing an exchange or pressing assets to the skill around him.
The term is rarely used to describe how more and more athletes are their platforms to invest in or help provide resources and employment opportunities to the communities in which they were raised.
PlayersTV will look to highlight the procedure, methods and conversations of those industry deals with its new original series, Front Office, which will debut on the network on November 14 and launch weekly through December 12. the early stages Financing a variety of sports investors. The series is produced through Chris Paul of the Phoenix Suns and his corporate company Ohh Dip !!!Productions and provided through UBS.
Along with Paul, Allyson Felix, Travis Kelce, Michelle Wie-West and Vernon Davis are some of the special visitors who will appear in the first season.
“I’m thrilled to marry PlayersTV and UBS to highlight a handful of startups created through passionate entrepreneurs,” said Paul. “This season of Front Office features some of the biggest names in the game and showcases their technique A New Business Opportunity. The public will soon be informed that Vernon, Allyson, Travis and Michelle are smart athlete-investors with an eye willing to develop their logo portfolio with unique, high-potential corporations.
As head of sports and entertainment at UBS, former NFL defensive player Wale Ogunleye says the concept of the screen is ingrained in each and every sports investor to highlight their entrepreneurial/philanthropic mindset. There is also a willingness to compete to calm critics. who think athletes just approach, dribble and stick to the sport. Given the short duration of the average sports career, the head office is also about waiting when there won’t be an upcoming game or adjustment to focus on.
“It’s about being successful in everything you do and knowing that there’s only 15 minutes in the spotlight,” Ogunleye said. “You might be a Tom Brady or a CP3 where you get an extended run, but for most of us, it’s only 15 minutes of your life and then what are you going to do next?
“From UBS’s point of view, it was in line with our theme of appearing in the world with the right formula and the right equipment, those 15 minutes can become a legacy and that’s the theme of this program. “
Not so long ago, only the advertising adventures of an athlete were mentioned slightly, and the maximum attention received here after he finished playing. Now, it turns out that every few weeks there is a headline about an athlete making an investment or a partnership. with a company.
Thanks to social media, athletes’ success is at an all-time high. These platforms give them the opportunity to build and delineate their non-public brands from the earliest stages of their sports career. across brands and businesses, and business conversations are now beginning to expand beyond mere approvals.
“Athletes now have the opportunity to appropriate everything they themselves or invest personally,” Davis said. “I call it ‘controlling the narrative. ‘ I hope Front Office will help show young athletes how they can create what they need while being complicated in business. Let them know that business is as vital as their career.
We have only been in the era of the NIL (name, symbol and likeness) for a few months and student-athletes as young as 16 have already signed lucrative deals costing tens to thousands. Enjoy the notoriety and profits they generate for schools and universities, these agreements place an even higher price on schooling and monetary management.
Most professional athletes come from backgrounds where there is a lack of verbal exchange and smart enough wisdom about finances. With NIL agreements, the dangers of monetary traps are even earlier. Ogunleye says one of the biggest mistakes an athlete can make is a lack of planning. While Front Office will offer smart content to the audience by allowing them to see their favorite athletes in a new light, it also believes it will contribute to the search for more post-race smart fortune stories for the next generation of athletes.
“What this floor-level display does, and with some of the toughest athletes in the world, is that you can see some of the confidence of the brain around them,” Ogunleye said. “You can see how they think and some of the questions they ask. For young players who appreciate those athletes, you see the wise and wise people around them and this is the first way young athletes will learn. It’s simple for me to say ‘do this and that’, but if I can show them the A’s, B’s and C’s, they have a greater chance of success once the cash starts coming in. “